Now, as I say, if all of that can be done with just Picture Post Cards, what do you suppose could have been done if the Newspapers of our State had thought to have said something in praise of our Climate? So, Fellow Old Timers, if we can get the grand State of Iowa out here on a Picture Post Card of an Orange Tree, what could we do with some of these other States if we really devoted a little of our time to it!
Why, Oranges are a small time commodity with us. We raise more Beans on one farm here without Irrigating than we do Oranges in the whole State. If we had Picture Post Cards of Bean Fields instead of Orange Fields we could get the whole of Boston here the same as we did with Iowa. You will do even better with Boston than you did with Iowa because everybody there likes Beans. So let’s get busy and let them know what we are doing in the Bean line.
Take the case of Oil. You all know we struck Oil here in Southern California. But did you let anybody else know it? No, you didn’t say a word about it, and as a consequence, a man can’t even find a place to buy an Oil Stock. Now there are lots of People would buy shares and Units, but no, you are so darn MODEST you won’t let the World know what we have.
I would like to have seen what Delaware would have done if they had found this much Oil. They would have sold so much Stock that if the Pacific Ocean had been Oil it wouldn’t have paid back the Buyers.
Look at Real Estate. Here we have the greatest Land and Lots that ever laid out of doors, but do we do anything with them? No! We just set here. We never advertise them; we never boost them. I wish you could see what the State of Delaware would do if they had the same class of lots that we have here. Why they would have Sub-Divisions all over the place. They would have Barbecues, and Drawings, and Scream Stars personally appearing, and men under umbrellas selling each lot. But no, we are too conservative; we like to sit here and let the stuff speak for itself. But I tell you, Fellow Old Timers, you can’t do that nowadays. It’s all right for a State to build up a Reputation for Modesty and be known as always having a good word to say for the other place, but I tell you we have carried it too far for our own good.
Of course I can appreciate you other old Timers’ feelings in the matter. You have been here and helped build it to what it even is today, and you resent these Johnny Newcomers coming in and spoiling all of our old customs and Traditions. I know it is hard to change with the Times. We old Timers who have seen this place grow from what it was 2 and a half years ago to what it is today, must realize these stacks of young fellows coming in here the last two weeks must have the right idea, and we must begin to realize that after all it is the general welfare of the entire community we are after.
So, Fellow Members, if my little speech has been the means of changing just one of you from your Iron Clad rule of Modesty in regard to your Home state, why I will feel that my little efforts will not have been in vain.
So from now on I am for letting the World know of California, even if the rest of the State does disapprove of it, and I sit down amid HISSES from the MODEST Oldtimers.