The Young Man's Guide

by William A. Alcott

2. Others misrepresent the market price. This is done in various ways. They heard somebody say the price in market was so or so; or such a one bought at such or such a price, or another sold at such a price: all of which prices, purchases, and sales are known positively to be different from those which generally prevail. Many contrive to satisfy their consciences in this way, who would by no means venture at once upon plain and palpable lying.

3. The selling of goods or property which is unsound and defective, under direct professions that it is sound and good, is another variety of this species of fraud. It is sometimes done by direct lying, and sometimes by indefinite and hypocritical insinuations. Agents, and retailers often assert their wares to be good, because those of whom they have received them declare them to be such. These declarations are often believed, because the seller appears or professes to believe them; while in truth, he may not give them the least credit.

One of the grossest impositions of this kind—common as it is—is practised upon the public in advertising and selling nostrums as safe and valuable medicines. These are ushered into newspapers with a long train of pompous declarations, almost always false, and always delusive. The silly purchaser buys and uses the medicine chiefly or solely because it is sold by a respectable man, under the sanction of advertisements to which that respectable man lends his countenance. Were good men to decline this wretched employment, the medicines would probably soon fall into absolute discredit; and health and limbs and life would, in many instances, be preserved from unnecessary destruction.

4. Another species of fraud consists in concealing the defects of what we sell. This is the general art and villany of that class of men, commonly called jockeys; a class which, in reality, embraces some who would startle at the thought of being such;—and whole multitudes who would receive the appellation with disdain.

The common subterfuge of the jockey is, that he gives no false accounts; that the purchaser has eyes of his own, and must judge of the goods for himself. No defence can be more lame and wretched; and hardly any more impudent.

No purchaser can possibly discover many of the defects in commodities; he is therefore obliged to depend on the seller for information concerning them. All this the seller well knows, and if an honest man, will give the information. Now as no purchaser would buy the articles, if he knew their defects, except at a reduced price, whenever the seller does not give this information, and the purchaser is taken in, it is by downright villany, whatever some may pretend to the contrary. Nor will the common plea, that if they buy a bad article, they have a right to sell it again as well as they can, ever justify the wretched practice of selling defective goods, at the full value of those which are more perfect.

5. A fraud, still meaner, is practised, when we endeavor to lower the value of such commodities as we wish to buy. 'It is naught, it is naught, says the buyer, but when he hath gone his way he boasteth,' is as applicable to our times, as to those of Solomon. The ignorant, the modest, and the necessitous—persons who should be the last to suffer from fraud,—are, in this way, often made victims. A decisive tone and confident airs, in men better dressed, and who are sometimes supposed to know better than themselves, easily bear down persons so circumstanced, and persuade them to sell their commodities for less than they are really worth.

Young shopkeepers are often the dupes of this species of treatment. Partly with a view to secure the future custom of the stranger, and partly in consequence of his statements that he can buy a similar article elsewhere at a much lower price, (when perhaps the quality of the other is vastly inferior) they not unfrequently sell goods at a positive sacrifice—and what do they gain by it? The pleasure of being laughed at by the purchaser, as soon as he is out of sight, for suffering themselves to be beaten down, as the phrase is; and of having him boast of his bargain, and trumpet abroad, without a blush, the value of the articles which he had just been decrying!

6. I mention the use of false weights and measures last, not because it is a less heinous fraud, but because I hope it is less frequently practised than many others. But it is a lamentable truth that weights and measures are sometimes used when they are known to be false; and quite often when they are suspected to be so. More frequently still, they are used when they have been permitted to become defective through inattention. They are often formed of perishable materials. To meet this there are in most of our communities, officers appointed to be sealers of weights and measures. When the latter are made of substances known to be liable to decay or wear, the proprietor is unpardonable if he does not have them frequently and thoroughly examined.

I have only adverted to some of the more common kinds of fraud; such as the young are daily, and often hourly exposed to, and against which it is especially important, not only to their own reputation, but to their success in business, that they should be on their guard. I will just enumerate a few others, for my limits preclude the possibility of any thing more than a bare enumeration.