“What in Sam Hill is he going to do with 100?”
I did not enlighten him. I said: “Oh, every lad buys a target rifle nowadays.”
“What price do you get?”
“Two dollars and ten cents by the case.”
“Case? How many's a case?”
“Thirty-six.”
“I don't want any case. If you want to send me a dozen at that you may.”
I wanted to, and got his order for another item or two, and left him, feeling I had done pretty well.
This showing one merchant the order you have taken from his neighbor is one of the easiest things in the world to do, but it is not always a trump card. Still, it has a powerful influence in a majority of cases. The best buyer who lives has times of doubting if his judgment is infallible, and he is glad to brace it up by comparing with the judgment of others. This he is able to do through having salesmen tell of the orders given by other buyers, and be he never so smart, he very often falls into their traps.
If you are a buyer you are, possibly, looking at a Russell knife, listening to Booth's eloquent description of the way they are hand forged, elegantly ground, and how Oakman inspects every blade and then wraps it up carefully in Ella Wheeler Wilcox's last poem. The pattern you have in your hand pleases you, but you wonder how others will look at it. The question is not, “Do I like it?” but, “Will it sell?” You are inclined to think it will, but just then your eye falls on scores of patterns on your shelves that you thought would go like hot cakes, but they have disappointed you. Perhaps, after all, your best way is to wait; but just then Booth opens his little book and shows you where Bartlett ordered 100 gross; Buhl, 50 gross; Ducharme, 25 gross, and Blossom, 10 gross (but he puts his thumb over this last hastily), and you tell him to send you a few. As I said before, I believe the best buyer is more or less influenced by being told what others are doing, and with the smaller trade it is constantly used to sway their decision.