COAL ROASTING PLANT IN A NEW YORK FACTORY
The Roasted Beans Have Just Been Dumped into the Cooler Box
| Coffee-Selling Chart By A.J. Dannemiller Showing Prices to Be Obtained to Realize Certain Percents on Sales of Roasted Coffee | ||||||||||||||||
| Cost Roasted & Packed | 10% | 11% | 12% | 13% | 14% | 15% | 16% | 17% | 18% | 19% | 20% | 21% | 22% | 23% | 24% | 25% |
| 4 | 4.44 | 4.50 | 4.55 | 4.61 | 4.67 | 4.72 | 4.77 | 4.82 | 4.88 | 4.94 | 5.00 | 5.07 | 5.13 | 5.20 | 5.26 | 5.33 |
| 41⁄2 | 5.00 | 5.06 | 5.12 | 5.18 | 5.24 | 5.30 | 5.36 | 5.43 | 5.49 | 5.57 | 5.63 | 5.70 | 5.77 | 5.84 | 5.91 | 6.00 |
| 5 | 5.55 | 5.62 | 5.68 | 5.75 | 5.82 | 5.89 | 5.96 | 6.03 | 6.10 | 6.18 | 6.25 | 6.33 | 6.42 | 6.50 | 6.55 | 6.68 |
| 51⁄2 | 6.11 | 6.18 | 6.25 | 6.33 | 6.41 | 6.49 | 6.57 | 6.65 | 6.72 | 6.80 | 6.88 | 6.97 | 7.06 | 7.15 | 7.24 | 7.33 |
| 6 | 6.67 | 6.74 | 6.81 | 6.89 | 6.97 | 7.06 | 7.15 | 7.24 | 7.33 | 7.42 | 7.50 | 7.60 | 7.70 | 7.80 | 7.90 | 8.00 |
| 61⁄2 | 7.23 | 7.31 | 7.38 | 7.47 | 7.55 | 7.84 | 7.74 | 7.84 | 7.94 | 8.03 | 8.13 | 8.24 | 8.33 | 8.45 | 8.56 | 8.67 |
| 7 | 7.78 | 7.87 | 7.95 | 8.05 | 8.15 | 8.25 | 8.35 | 8.45 | 8.54 | 8.65 | 8.75 | 8.86 | 8.96 | 9.09 | 9.21 | 9.33 |
| 71⁄2 | 8.34 | 8.43 | 8.52 | 8.62 | 8.72 | 8.83 | 8.93 | 9.04 | 9.15 | 9.26 | 9.30 | 9.50 | 9.63 | 9.75 | 9.87 | 10.00 |
| 8 | 8.89 | 8.99 | 9.09 | 9.20 | 9.31 | 9.42 | 9.53 | 9.65 | 9.76 | 9.88 | 10.00 | 10.13 | 10.26 | 10.39 | 10.53 | 10.67 |
| 81⁄2 | 9.45 | 9.55 | 9.66 | 9.77 | 9.87 | 9.99 | 10.12 | 10.25 | 10.37 | 10.40 | 10.63 | 10.76 | 10.90 | 11.04 | 11.19 | 11.33 |
| 9 | 10.00 | 10.12 | 10.23 | 10.35 | 10.47 | 10.59 | 10.72 | 10.85 | 10.98 | 11.12 | 11.25 | 11.40 | 11.54 | 11.70 | 11.85 | 12.00 |
| 91⁄2 | 10.56 | 10.68 | 10.80 | 10.92 | 11.04 | 11.17 | 11.31 | 11.45 | 11.59 | 11.73 | 11.88 | 12.03 | 12.18 | 12.34 | 12.51 | 12.67 |
| 10 | 11.11 | 11.24 | 11.37 | 11.49 | 11.63 | 11.77 | 11.90 | 12.05 | 12.20 | 12.34 | 12.50 | 12.66 | 12.82 | 12.98 | 13.16 | 13.33 |
| 101⁄2 | 11.66 | 11.81 | 11.93 | 12.07 | 12.21 | 12.36 | 12.49 | 12.65 | 12.81 | 12.95 | 13.12 | 13.29 | 13.46 | 13.63 | 13.81 | 14.00 |
| 11 | 12.22 | 12.37 | 12.50 | 12.64 | 12.85 | 12.95 | 13.08 | 13.26 | 13.43 | 13.57 | 13.75 | 13.93 | 14.10 | 14.28 | 14.47 | 14.67 |
| 111⁄2 | 12.77 | 12.93 | 13.07 | 13.21 | 13.37 | 13.54 | 13.68 | 13.86 | 14.03 | 14.19 | 14.38 | 14.56 | 14.74 | 14.93 | 15.13 | 15.33 |
| 12 | 13.33 | 13.49 | 13.64 | 13.79 | 13.95 | 14.12 | 14.28 | 14.46 | 14.65 | 14.81 | 15.00 | 15.19 | 15.38 | 15.58 | 15.79 | 16.00 |
| 121⁄2 | 13.89 | 14.05 | 14.21 | 14.37 | 14.53 | 14.71 | 14.88 | 15.06 | 15.24 | 15.43 | 15.63 | 15.83 | 16.02 | 16.23 | 16.45 | 16.67 |
| 13 | 14.44 | 14.62 | 14.78 | 14.93 | 15.11 | 15.30 | 15.47 | 15.66 | 15.85 | 16.05 | 16.25 | 16.45 | 16.67 | 16.87 | 17.10 | 17.33 |
| 131⁄2 | 15.00 | 15.18 | 15.33 | 15.51 | 15.69 | 15.88 | 16.07 | 16.27 | 16.46 | 16.67 | 16.88 | 17.08 | 17.31 | 17.53 | 17.76 | 18.00 |
| 14 | 15.55 | 15.73 | 15.90 | 16.08 | 16.28 | 16.48 | 16.67 | 16.84 | 17.07 | 17.28 | 17.50 | 17.72 | 17.95 | 18.17 | 18.40 | 18.67 |
| 141⁄2 | 16.11 | 16.29 | 16.48 | 16.65 | 16.86 | 17.05 | 17.26 | 17.47 | 17.68 | 17.90 | 18.13 | 18.35 | 18.59 | 18.83 | 19.07 | 19.33 |
| 15 | 16.66 | 16.85 | 17.05 | 17.23 | 17.44 | 17.65 | 17.85 | 18.07 | 18.29 | 18.51 | 18.75 | 18.98 | 19.23 | 19.48 | 19.74 | 20.00 |
| 151⁄2 | 17.23 | 17.43 | 17.61 | 17.80 | 18.03 | 18.22 | 18.45 | 18.67 | 18.90 | 19.13 | 19.38 | 19.61 | 19.87 | 20.12 | 20.39 | 20.67 |
| 16 | 17.78 | 17.98 | 18.18 | 18.38 | 18.60 | 18.83 | 19.05 | 19.28 | 19.51 | 19.75 | 20.00 | 20.25 | 20.51 | 20.77 | 21.05 | 21.33 |
| 161⁄2 | 18.33 | 18.54 | 18.75 | 18.97 | 19.18 | 19.41 | 19.64 | 19.88 | 20.12 | 20.38 | 20.63 | 20.88 | 21.16 | 21.42 | 21.70 | 22.00 |
| 17 | 18.89 | 19.10 | 19.33 | 19.52 | 19.76 | 20.01 | 20.24 | 20.48 | 20.73 | 21.99 | 21.25 | 21.51 | 21.78 | 22.07 | 22.36 | 22.67 |
| 171⁄2 | 19.44 | 19.66 | 19.89 | 20.10 | 20.35 | 20.59 | 20.83 | 21.08 | 21.34 | 21.60 | 22.88 | 22.15 | 22.43 | 22.72 | 23.03 | 23.33 |
| 18 | 20.00 | 20.22 | 20.45 | 20.67 | 20.93 | 21.18 | 21.43 | 21.69 | 21.95 | 22.22 | 22.50 | 22.78 | 23.05 | 23.37 | 23.68 | 24.00 |
| 181⁄2 | 20.55 | 20.79 | 21.02 | 21.24 | 21.51 | 21.77 | 22.02 | 22.29 | 22.56 | 22.84 | 23.13 | 23.42 | 23.70 | 24.02 | 24.34 | 24.67 |
| 19 | 21.11 | 21.35 | 21.59 | 21.84 | 22.09 | 22.36 | 22.62 | 22.90 | 23.17 | 23.45 | 23.75 | 24.05 | 24.34 | 24.67 | 25.00 | 25.33 |
| 191⁄2 | 21.66 | 21.91 | 22.16 | 22.41 | 22.68 | 22.95 | 23.21 | 23.50 | 23.78 | 24.07 | 24.38 | 24.68 | 24.99 | 25.32 | 25.66 | 26.00 |
| 20 | 22.22 | 22.47 | 22.73 | 22.99 | 23.25 | 23.54 | 23.81 | 24.11 | 24.39 | 24.68 | 25.00 | 25.31 | 25.64 | 25.97 | 26.32 | 26.67 |
| 201⁄2 | 22.77 | 23.03 | 23.30 | 23.55 | 23.83 | 24.14 | 24.40 | 24.70 | 25.00 | 25.30 | 25.63 | 25.94 | 26.28 | 26.61 | 26.97 | 27.33 |
| 21 | 23.33 | 23.60 | 23.87 | 24.14 | 24.42 | 24.70 | 25.00 | 25.30 | 25.62 | 25.92 | 26.25 | 26.58 | 26.92 | 27.26 | 27.63 | 28.00 |
| 211⁄2 | 23.88 | 24.16 | 24.43 | 24.71 | 25.00 | 25.29 | 25.59 | 25.90 | 26.22 | 26.54 | 26.88 | 27.22 | 27.56 | 27.91 | 28.28 | 28.67 |
| 22 | 24.44 | 24.72 | 25.00 | 25.28 | 25.58 | 25.92 | 26.19 | 26.51 | 26.83 | 27.16 | 27.50 | 27.86 | 28.10 | 28.56 | 28.94 | 29.33 |
| 221⁄2 | 24.99 | 25.29 | 25.57 | 25.85 | 26.16 | 26.47 | 26.78 | 27.12 | 27.44 | 27.78 | 28.13 | 28.48 | 28.85 | 29.22 | 29.61 | 30.00 |
| 23 | 25.55 | 25.85 | 26.14 | 26.42 | 26.74 | 27.06 | 27.38 | 27.71 | 28.06 | 28.38 | 28.75 | 29.11 | 29.48 | 29.86 | 30.26 | 30.67 |
| 231⁄2 | 26.11 | 26.41 | 26.70 | 27.00 | 27.32 | 27.66 | 27.97 | 28.32 | 28.66 | 29.00 | 29.38 | 29.76 | 30.12 | 30.51 | 30.92 | 31.33 |
| 24 | 26.67 | 26.97 | 27.26 | 27.58 | 27.90 | 28.24 | 28.57 | 28.92 | 29.27 | 29.62 | 30.00 | 30.38 | 30.77 | 31.17 | 31.58 | 32.00 |
| 241⁄2 | 27.22 | 27.54 | 27.84 | 28.15 | 28.49 | 28.83 | 29.16 | 29.52 | 29.88 | 30.24 | 30.63 | 31.02 | 31.41 | 31.81 | 32.24 | 32.67 |
| 25 | 27.78 | 28.09 | 28.41 | 28.73 | 29.07 | 29.41 | 29.76 | 30.12 | 30.49 | 30.86 | 31.25 | 31.65 | 32.05 | 32.47 | 32.90 | 33.33 |
Note, for Example: Coffee costing 13.50 per 100 pounds (see first column), to realize 17% on sales, must bring 16.27; which really represents 21% on cost | ||||||||||||||||
Friends of package coffees point to the saving in time in handling in the store; to the fact that the contents of a package are not contaminated by odors or dirt; that the blends are prepared by experts and are always uniform; that the coffee is always properly roasted; and, in the case of package ground coffee, properly ground; that the brand names are widely and consistently advertised; and that the retailer has the benefit of the packer's co-operation in building up sales campaigns, by means of booklets and local advertising.
Various Types of Coffee Containers
Five types of containers are used for packing coffee, namely, cardboard cartons, paper bags, fiber or paper cans, tin cans, and composite (tin and fiber) cans and packages. Fiber packages include paraffin-lined as well as those that have been chemically treated with other water-proof and flavor-retaining substances.
The carton is popular, because it takes up less room in storage and in shipment to the packing plant, and also because the label can be printed directly on the package. Another economy feature is its adaptability to the automatic packaging machine, which transforms it from a flat sheet into a wrapped and sealed package of coffee. Moisture-proof and flavor-retaining inner liners and outside wrappers are generally used to prevent rapid deterioration of the coffee's strength and aroma.
Paper bags are the least expensive containers to be obtained; and when lined with foil or prepared paper, they are considered to be satisfactory. Like the carton, the label can be printed directly on the bag. They also lend themselves to close packing in shipping cases.
Another popular type of container is the paper, or fiber, can which is made of fiber board with a slip cover. Fiber cans are also made with tin tops and bottoms, the metal parts supplying a measure of rigidity to the package. These composite packages are made round, square, oblong, or cylindrical.