For the good lady who is anxious to find a suitable blend of coffee, and who desires information, this is a good appeal:
| A SUCCESSFUL SELECTION Of the coffee that goes into the every-morning cup will arrive on the day when Any Blend is first purchased. Many homes have been without such a success now for a long time, but, of course, they didn't know of Any Blend—and even now it is hard to really know Any Blend till you try it. That is why we seem to insist that you ask for an introduction by ordering a pound. ANY BLEND TEA & COFFEE COMPANY |
Taking both classes and dealing with them alike:
| "BLENDED TO BALANCE" Is a good descriptive phrase of Any Blend coffee, for care is taken in the preparation that the strength does not overpower the flavor. The aim of the blender is to get an acceptable and delightful drinking quality. He has been more than successful, as you will see when you try Any Blend, 35 cents, three pounds for $1. ANY TEA & COFFEE COMPANY |
The satisfied class, of course, is not averse to making a change, and it is well, occasionally, for the dealer to let his own satisfied customers know he still believes in his goods. The argument might take this form:
| A SERVICE THAT SAVES Is the serving of Any Blend, when coffee is desired. Any Blend saves many things. It saves worry, for it is always uniform in flavor and strength. It saves time, for when you order Any Blend we grind it just as fine or just as coarse as your percolator or pot demands. Any Blend also saves expense, because there is no waste, as you know just how much to use, every time, to make a certain number of cups. 35 cents, three pounds for $1. ANY TEA & COFFEE COMPANY |
Again, possible new customers may listen to this appeal:
| TO PROVE YOUR APPROVAL Of Any Blend coffee, you are asked to try just one pound. We know you will like it, for it is blended and roasted and ground as an exceptional coffee should be, with the care that a good coffee demands. Prove to yourself that you approve of this method of preparing coffee. 35 cents, three pounds for $1. ANY TEA & COFFEE COMPANY |
In some households the cook is permitted to do the ordering, and usually the cook does not read the daily papers with an eye for coffee ads. To reach this individual through her mistress:
| CAN YOU NAME YOUR COFFEE? Or is it one of those many unknown brands that comes from the store at the order of your cook? Let the cook do the ordering, for you are lucky if you have one you can rely upon, but tell her you prefer Any Blend to the No-Name Blend you may now be using. Any Blend has one distinct advantage over all others; It Is freshly roasted. Tell the kitchen-lady, now, to order Any Blend. ANY TEA & COFFEE COMPANY |