Magazine and Newspaper Advertising Copy, Spring of 1922
PRIVATE BRAND COFFEE ADVERTISING IN 1921
Report from 77 Advertisers
Although Brazil is the only coffee-producing country at present co-operating, the advertising has treated all coffees alike. Efforts are being made to have the coffee growers of other countries contribute on a basis proportionate to the benefit they derive. Support from all the coffee countries on the same scale as that on which the producers of São Paulo are contributing would almost double the size of the fund.
