ATTENTION-ATTRACTING CAR CARDS, SPRING OF 1922
Effective Iced-Coffee Copy—Adaptable for Any Brand
When one reads Yuban advertisements, they are seen to be an entirely acceptable and appropriate presentation of coffee merit and thoroughly in accord with the principles of good advertising, as exemplified in all other lines of trade. The wonder grows why so many coffee advertisers have been content to remain in the defensive, controversial position into which the alarmist coffee-substitute advertising has jockeyed them.
The Yuban advertisements are not without their faults; errors of historical facts can be found in them; definitions are sometimes mixed; some of the drawings might be better; but, in the main, the copy is convincing and praiseworthy.
In Yuban advertisements the things that have been so long left undone have now been done in a masterful way. If we refer to the accompanying illustrations, we can see how effectively the public is being led to realize and believe in:
1. The intrinsic desirability of coffee—the actual pleasure to be derived from the act of partaking of it.
2. That it is delightful medium for social intercourse—part of the essential equipment for an intimate chat or more general assemblage of friends.