In 1908, Brazil's valorization-of-coffee enterprise was saved from disaster by a combination of bankers and the Brazil Government. A loan of $75,000,000 was placed, through Hermann Sielcken of New York, with banking houses in England, Germany, France, Belgium, and America. The complete story of this undertaking is told in chapter XXXI.
In 1909, Ludwig Roselius brought to America from Germany the caffein-free coffee which for several years had been manufactured and sold in Bremen under the Myer, Roselius, and Wimmer patent. In 1910, the product was first sold here by Merck & Company under the name of Dekafa, later Dekofa, and in 1914, by the Kaffee Hag Corporation as Kaffee Hag.
In 1911 all-fiber parchment-lined Damptite cans for coffee were introduced to the trade by the American Can Company.
As a result of preliminary meetings of Mississippi Valley coffee roasters held in St. Louis in May and June, 1911, when the Coffee Roasters Traffic and Pure Food Association was organized, a national association under the same name was started in Chicago, November 16–17, 1911. The complete story of the growth of this most important coffee trade organization in the United States is told in the next chapter.
In 1912, the United States government, after having examined into the valorization enterprise, brought suit against Hermann Sielcken, et al., to force the sale of valorized coffee stocks held in this country under the valorization agreement.
In October, 1914, the first national coffee week to advertise coffee was promoted by the National Coffee Roasters Association.
Merchants Coffee House Memorial
On May 23, 1914, the Lower Wall Street Business Men's Association unveiled a bronze memorial tablet set in the wall of the nine-story office building occupied by the Federal Refining Company on the southeast corner of Wall and Water Streets, the former site of the Merchants' coffee house. This is the building where The Tea and Coffee Trade Journal had its offices for nine years before moving to 79 Wall Street.
