The 1912 convention changed the name of the association to the National Coffee Roasters Association, dropping the words "Traffic and Pure Food" from the original title.

Julius J. Schotten—1911–12

F.J. Ach—1912–14

Ross W. Weir—1914–16

Frank R. Seelye—1916–17

Ben C. Casanas—1917–18

Carl W. Brand—1918–21

FORMER PRESIDENTS, NATIONAL COFFEE ROASTERS ASSOCIATION

The third convention, which was held November 12–14, 1913, in Cincinnati, demonstrated that the scope of usefulness of the association was still growing, as shown by the resolutions which approved better coffee-making publicity; favored a national coffee day; urged the appointment of inspectors at ports of entry to prevent the importation of green coffee under government standard No. 8; condemned the excessive watering of coffee and all coffee coatings; and provided for the appointment of an agent to visit Brazil to furnish members with "reliable" reports on crop flowering.

F.J. Ach was re-elected president; Ross W. Weir succeeded F.R. Seelye as first vice-president; W.T. Jones succeeded Mr. Weir as second vice-president, and Robert Meyer was retained as treasurer.

Secretary G.W. Toms, who had been appointed in April, 1913, reported that the association had made a net gain of thirteen members, bringing the total up to 144.

The membership of the association had been increased by twenty names when the fourth annual convention was opened in New Orleans, November 16–19, 1914, making the total 164.

Better coffee making, roasting economies, a national coffee week, and improved methods of handling green coffee in ports and warehouses, were the principal topics considered at the 1914 meeting. As a result of the discussions, the association went on record in its resolutions as being against the misbranding of both green and roasted coffee; favored the creation of a United States board of coffee experts; and the establishment of an association trade-mark bureau.