The election of officers resulted in Carl W. Brand, Cleveland, becoming president; Robert M. Forbes, St. Louis, first vice-president; J.A. Folger, San Francisco, second vice-president; and Lewis Sherman, Milwaukee, treasurer.
The ninth convention of the National Coffee Roasters Association was of greater import to all branches of the coffee trade than any that had preceded it. The results of the meeting showed the association had gone far since the organization meeting in St. Louis in 1911. As in 1916, the convention was held in Atlantic City, November 12–14, 1919, and drew delegates from as far west as San Francisco and Seattle.
The most important subjects before the meeting were the reports of the Joint Coffee Trade Publicity Committee, read by Ross W. Weir, chairman, and Felix Coste, secretary-manager. The committee had been organized during the year to carry on the national coffee-advertising campaign, and announced at the convention its publicity plans for the next year, which included a national coffee week, a national showing of the committee's coffee film, and the issuance of several educational booklets. Other outstanding features included the description of how the association planned to conduct a research into the cost of doing a wholesale coffee-roasting business, the investigation to be made by Columbia University; addresses attacking the meat packers' invasion of the coffee roasting and distributing field; a paper, and discussions, on shorter terms and uniform discounts; the recommendation to employ a traveling field secretary who would hold periodical meetings with local branches; and the condemnation of guaranteeing prices against decline and giving advance notices of changes of prices.
The convention unanimously agreed to the re-election of President Brand, Vice-Presidents Forbes and Folger, and Treasurer Sherman.
The tenth annual meeting was held in St. Louis, November 10–12, 1920. Scientific cost finding, short terms and discounts, the national advertising campaign, the activities of the N.C.R.A. freight-forwarding bureau, and laboratory-research were the main topics of this years' gathering. The membership was reported to be 310. A feature of the meeting was the first industrial exhibit by twenty-five supply houses. Among the things accomplished were:
The recommendation that members co-operate in determining the invisible supply of coffee in the United States at stated periods; increasing annual dues from $50 to $60 for members having $50,000 or less capitalization, and from $100 to $120 for firms having more than $50,000 capital; restricting membership to purely wholesale coffee roasters and distributers; and offering co-operation to hotel-men and restaurant-keepers in standardizing and improving their coffee beverages.
The St. Louis meeting was notable in violating association precedent by unanimously electing Carl W. Brand president for the third consecutive term. Other officers were: J.A. Folger, San Francisco, first vice-president, R.O. Miller, Chicago, second vice-president; Charles A. Clark, Milwaukee, treasurer.
The eleventh annual meeting, held in New York, November 1–3, 1921, set the high-water mark of the organization's record of achievement. This convention took the first definite steps toward the amalgamation of the green and roasted coffee interests in one association. Brazil sent a delegation of coffee men to invite a similar delegation to pay a return visit to Brazil. It was announced also that São Paulo was about to double its tax contribution to the national advertising campaign. Among other things done, were: the appropriation of $1500 to work out a uniform cost-accounting system for roasters; the recommendation that coffee importers insist upon the use of American ships by Brazilian exporters; the formulation of a cost-and-freight arbitration contract for use with São Paulo exporters; the formation of a new membership class roasting up to 6000 bags a year; and the decision to make a national campaign to put the selling of coffee on a uniform thirty-days credit, two percent cash in ten days basis. Professor S.C. Prescott, reporting on the research work being done at the Massachusetts Institute of Technology, said a better brew of coffee could be obtained at a temperature of 185 degrees than at the boiling point; that glass, china, or enameled-ware pots were to be preferred, and that the filtration method is superior to that employed in the pumping percolator.
