An early French writer pays this tribute to the inspirational effects of coffee:
It is a beverage eminently agreeable, inspiring and wholesome. It is at once a stimulant, a cephalic, a febrifuge, a digestive, and an anti-soporific; it chases away sleep, which is the enemy of labor; it invokes the imagination, without which there can be no happy inspiration. It expels the gout, that enemy of pleasure, although to pleasure gout owes its birth; it facilitates digestion, without which there can be no true happiness. It disposes to gaiety, without which there is neither pleasure nor enjoyment; it gives wit to those who already have it, and it even provides wit (for some hours at least) to those who usually have it not. Thank heaven for Coffee, for see how many blessings are concentrated in the infusion of a small berry. What other beverage in the world can compare with it? Coffee, at once a pleasure and a medicine; Coffee, which nourishes at the same moment the mind, body and imagination. Hail to thee! Inspirer of men of letters, best digestive of the gourmand. Nectar of all men.
In Bologna, 1691, Angelo Rambaldi published Ambrosia arabica, caffè discorso. This work is divided into eighteen sections, and describes the origin, cultivation, and roasting of the bean, as well as telling how to prepare the beverage.
During the time that Milan was under Spanish rule, Cesare Beccaria directed and edited a publication entitled Il Caffè, which was published from June 4, 1764, to May, 1766, "edited in Brescia by Giammaria Rizzardi and undertaken by a little society of friends," according to the salutatory. Besides the Marchese Beccaria, other editors and contributors were Pietro and Alexander Verri, Baillon, Visconti, Colpani, Longhi, Albertenghi, Frisi, and Secchi. The same periodical, with the same editorial staff, was published also in Venice in the Typografia Pizzolato.
Another publication called Il Caffè, devoted to arts, letters, and science, was published in Venice in 1850–52. Still another, having the same name, a national weekly journal, was published in Milan, 1884–89.
An almanac, having the title Il Caffè, was published in Milan in 1829.
A weekly paper, called Il Caffè Pedrocchi, was published in Padua in 1846–48. It was devoted to art, literature and politics.
A publication called Coffee and Surrogates (tea, chocolate, saffron, pepper, and other stimulants) was founded by Professor Pietro Polli, in Milan, in 1885; but was short-lived.
An early English magazine (1731) contains an account of divination by coffee-grounds. The writer pays an unexpected visit, and "surprised the lady and her company in close cabal over their coffee, the interest very intent upon one whom, by her address and intelligence, he guessed was a tire woman, to which she added the secret of divining by coffee grounds. She was then in full inspiration, and with much solemnity observing the atoms around the cup; on the one hand sat a widow, on the other a maiden lady. They assured me that every cast of the cup is a picture of all one's life to come, and every transaction and circumstance is delineated with the exactest certainty."
The advertisement used by this seer is quite interesting: