Today no reputable merchant would think of selling even loose coffee for other than what it is. And the consumer can feel that, in the case of package coffee, the label tells the truth about the contents.
With a hundred different kinds of coffee coming to this market from nineteen countries, so many combinations are possible, that there is sure to be a straight coffee or a blend to suit any taste. And those who may have been frightened into the belief that coffee is not for them should do a little experimenting before exposing themselves to the dangers of the coffee-substitute habit.
Once upon a time it was thought that Java and Mocha were the only worthwhile blend, but now we know that a Bogota coffee from Colombia, and a Bourbon Santos from Brazil, make a most satisfying drink. And if the individual seeker should happen to be a caffein-sensitive, there are coffees so low in caffein content, like some Porto Ricans, as to overcome this objection; while there are other coffees from which the caffein has been removed by a special treatment. There is no reason why any person who is fond of coffee should forego its use. Paraphrasing Makaroff, Be modest, be kind, eat less, and think more, live to serve, work and play and laugh and love—it is enough! Do this and you may drink coffee without danger to your immortal soul.
If you are accustomed to buying loose coffee, have your dealer do a little experimental blending for you until you find a coffee to suit your palate. Some expert blends are to be found among the leading package brands. But you really can not do better than to trust your case to a first-class grocer of known reputation. He will guide you right if he knows his business; and if he doesn't, then he doesn't know his business—try elsewhere. Test him out along this line:
Let us reason together, Mr. Grocer. Let us consider these facts about coffee: green coffee improves with age? Granted. As soon as it is roasted, it begins to lose in flavor and aroma? Certainly. Grinding hastens the deterioration? Of course. Therefore, it is better to buy a small quantity of freshly roasted coffee in the bean and grind it at the time of purchase or at home just before using? Absolutely!
If your grocer reacts in this fashion, he need only supply you with a quality coffee at fair price and you need only to make it properly to obtain the utmost of coffee satisfaction.
Some connoisseurs still cling to the good old two-thirds Java and one-third Mocha blend, but the author has for years found great pleasure in a blend composed of half Medellin Bogota, one-quarter Mandheling "Java", and one-quarter Mocha. However, this blend might not appeal to another's taste, and the component parts are not always easy to get. The retail cost (1922) is about fifty cents.
Another pleasing blend is composed of Bogota, washed Maracaibo, and Santos, equal parts. This should retail from thirty to thirty-five cents. Good drinking coffees are to be had for prices ranging from twenty-five to thirty cents. In the stores of one of the large chain systems an excellent blend composed of sixty percent Bourbon Santos, and forty percent Bogota is to be had (1922) for 29 cents. All these figures apply, of course, to normal times.
If you are epicurean, you will want to read up on, and to try, the fancy Mexicans, Cobáns, Sumatra growths, Meridas, and some from the "Kona side" of Hawaii.
In preparing the perfect cup of coffee, then, the coffee must be of good grade, and freshly roasted. It should, if possible, be ground just before using. The author has found a fine grind, about the consistency of fine granulated sugar, the most satisfactory. For general home use, a device that employs filter paper or filter cloth is best; for the epicure an improved porcelain French percolator (drip pot) or an improved cloth filter will yield the utmost of coffee's delights. Drink it black, sweetened or unsweetened, with or without cream or hot milk, as your fancy dictates.