Without any expense to anybody and without any scientific experience in this particular field, Sunday has demonstrated the power of Christian publicity. The newspapers carry his messages all over the world. The Pittsburgh dailies published special "Sunday Editions." They had thousands of subscribers for the issues containing the evangelist's sermons and many persons have been converted by reading the newspaper accounts of the Sunday meetings. One cherished story tells of a young man in China who had been converted thirteen thousand miles away from the spot where the evangelist was speaking. Sunday makes religion "live news." Editors are glad to have copy about him and his work, and about anything that pertains to the campaigns. The uniform experience of the communities he has visited is that the Church has had more publicity through his visit than on any other occasion.
After Sunday has accepted a city's invitation and a date has been fixed for the meetings, and the time has drawn near, he gets the Church people to organize. Before ever a hammer has struck a blow in the building of the Sunday Tabernacle, the people have been meeting daily in the homes of the city for concerted prayer for the Divine favor upon the campaign.
By the Sunday system of work, every few blocks in the city is made a center for cottage prayer-meetings. No politician ever divided a community more carefully than do the Sunday workers in arranging for these prayer-meetings. Every section of the city is covered and every block and street. By preference, the meetings are held in the homes of the unconverted, and it is a normal experience for conversions to be reported before ever the evangelist arrives. In Scranton the city was divided into nine districts besides the suburbs and these districts were again sub-divided so that one had as many as eighty-four prayer groups. The total proportions of this kind of work are illustrated by the Pittsburgh figures: Between December 2 and December 26, 4,137 prayer meetings in private houses were held, having a combined attendance of 68,360 persons. The following table covers eight meetings, as follows:
| No. of Meetings | Attendance | Prayers | Men | Women | |
|---|---|---|---|---|---|
| December 2 | 562 | 8,394 | 3,362 | 1,658 | 6,736 |
| December 5 | 579 | 8,909 | 3,667 | 1,931 | 6,978 |
| December 9 | 586 | 10,667 | 4,271 | 2,221 | 8,446 |
| December 12 | 410 | 6,532 | 2,753 | 1,410 | 5,122 |
| December 16 | 705 | 16,257 | 5,588 | 3,439 | 12,617 |
| December 19 | 590 | 8,580 | 4,602 | 2,027 | 6,553 |
| December 23 | 398 | 6,014 | 2,347 | 2,381 | 3,633 |
| December 26 | 307 | 5,388 | 1,983 | 1,179 | 4,209 |
When tens of thousands of earnest Christians are meeting constantly for united prayer a spirit of expectancy and unity is created which makes sure the success of the revival. Incidentally, there is a welding together of Christian forces that will abide long after the evangelist has gone. These preliminary prayer-meetings are a revelation of the tremendous possibilities inherent in the churches of any community. With such a sea of prayer buoying him up any preacher could have a revival.
Sagaciously, Sunday throws all responsibility back on the churches. While he takes command of the ship when he arrives, yet he does all in his power to prevent the campaign from being a one-man affair. The local committee must underwrite the expenses; for these campaigns are not to be financed by the gifts of the wealthy, but by the rank and file of the church membership accepting responsibility of the work. The guarantees are underwritten in the form of shares and each guarantor receives a receipt for his shares to be preserved as a memento of the campaign. True, no guarantor ever had to pay a dollar on his Billy Sunday campaign subscription, for the evangelist himself raises all of the expense money in the early meetings of the series.
John the Baptist was only a voice: but Billy Sunday is a voice, plus a bewildering array of committees and assistants and organized machinery. He has committees galore to co-operate in his work: a drilled army of the Lord. In the list of Scranton workers that is before me I see tabulated an executive committee, the directors, a prayer-meeting committee, an entertainment committee, an usher committee, a dinner committee, a business women's committee, a building committee, a nursery committee, a personal workers' committee, a decorating committee, a shop-meetings committee—and then a whole list of churches and religious organizations in the city as ex-officio workers!
Wherever he goes Sunday erects a special tabernacle for his meetings. There are many reasons for this. The very building of a tabernacle dedicated to this one special use helps create an interest in the campaign as something new come to town. But, primarily, the evangelist's purposes are practical. In the first place, everything has to be on the ground floor. Converts cannot come forward from a gallery. In addition, existing big buildings rarely have proper acoustics. Most of all Sunday, who has a dread of panics or accidents happening in connection with his meetings, stresses the point that in his tabernacle people have their feet on the ground. There is nothing to give way with them. The sawdust and tan bark is warm, dustless, sanitary, fireproof and noiseless. "When a crowd gets to walking on a wooden floor," said Sunday—and then he made a motion of sheer disgust that shows how sensitive he is to any sort of disturbance—"it's the limit."
One of his idiosyncrasies is that he must have a perfectly still audience. He will stop in the midst of a sermon to let a single person walk down the aisle. When auditors start coughing he stops preaching. He never lets his crowd get for an instant out of hand. The result is that there probably never were so many persons gathered together in one building at one time in such uniform quietness.
The possibilities of panic in a massed multitude of thousands are best understood by those who have had most to do with crowds. Sunday's watchfulness against this marks the shrewd American caution of the man. His tabernacles, no matter whether they seat five, eight, ten, fifteen, or twenty thousand persons, are all built under the direction of his own helper, who has traveled with him for years. He knows that nothing will break down, or go askew. His tabernacles are fairly panic-proof. Thus every aisle, lengthwise and crosswise, ends in a door.