First it is necessary to submit titles, and scenes for illustration. Selecting an appropriate title is an art in itself. Alliteration is all right, if used sparingly, and novel effects that do not defy the canons of good taste should be sought after. The title, too, should go hand in hand with the picture that illustrates the story. This picture, by the way, has demands of its own. In the better class of nickel novels firearms and other deadly weapons are tabooed. The picture must be unusual and it must be exciting, but its suggested morality must be high.
The ideas for illustrations all go to the artist days or even weeks in advance of the stories themselves. It is the writer's business to lay out this prospective work intelligently, so that he may weave around it a group of logical stories.
Usually the novels are written in sets of three; that is, throughout such a series the same principal characters are used, and three different groups of incidents are covered. In this way, while each story is complete in itself, it is possible to combine the series and preserve the effect of a single story from beginning to end. These sets are so combined, as a matter of fact, and sold for ten cents.
Each chapter closes with a "curtain." In other words, the chapter works the action up to an interesting point, similar to a serial "leave-off," and drops a quick curtain. Skill is important here. The publishers of this class of fiction will not endure inconsistency for a moment. The stories appeal to a clientele keen to detect the improbable and to treat it with contempt.
Good, snappy dialogue is favored, but it must be dialogue that moves the story along. An apt retort has no excuse in the yarn unless it really belongs there. A multitude of incidents—none of them hackneyed—is a prime requisite. Complexity of plot invites censure—and usually secures it. The plot must be simple, but it must be striking.
One author failed because he had his hero-detective strain his massive intellect through 20,000 words merely to recover $100 that had been purloined from an old lady's handbag. If the author had made it a million dollars stolen from a lady like Mrs. Hetty Green, probably his labor would have been crowned with success. These five-cent heroes are in no sense small potatoes. They may court perils galore and rub elbows with death, now and then, for nothing at all, but certainly never for the mere bagatelle of $100.
The hero does not drink. He does not swear. Very often he will not smoke. He is a chivalrous gentleman, ever a friend of the weak and deserving. He accomplishes all this with a ready good nature that has nothing of the goody-good in its make-up. The hero does not smoke because, being an athlete, he must keep in constant training in order to master his many difficulties. For the same reason he will not drink. As for swearing, it is a useless pastime and very common; besides, it betrays excitement, and the hero is never excited.
The old-style yellow-back hero was given to massacres. He slew his enemies valiantly by brigades. Not so the modern hero of the five-cent novel. Rarely, in the stories, does any one cross the divide. And whenever the villain is hurt, he is quite apt to recover, thank the hero for hurting him—and become his sworn friend.