The story must be clean, and while it must necessarily be exciting, it must yet leave the reader's mind with a net profit in all the manly virtues. Is this easy?
Please note this extract from a letter written by Harte & Perkins Dec. 25, 1902—it covers a point whose humor, Edwards thought, drew the sting of dishonesty:
"Your last story, No. 285, opened well, had plenty of good incidents and was interesting, but there are several points in which it might have been improved.
Your description of Two Spot's scheme of posing Dutchy as a petrified boy is amusing, but the plan was dishonest and a piece of trickery. It was all right, perhaps, to let the boys go ahead without the knowledge of the Hero, but when he learned of it he should have put a stop to the plan immediately. It was all right to have him laugh at it, but at the same time he should have spoken severely to the boys about it and ordered them to return the money they had received through their trick. He did not do this in your story and it was necessary for me to alter it considerably in the first part on that account.
The Hero is supposed to be the soul of honor, and in your story he is posed as a party to a deception practised on the citizens of Ouray, by which they were defrauded of the money they paid for admission to see the supposed "petrified boy." Such conduct on his part would soon lose for him the admiration of the readers of the weekly, as it places him on a moral level, almost, with the robbers whom he is bringing to justice."
Consider that, you Would-be-Goods, who are not above putting worse things in your "high-class" work. And can you say "I am holier than thou" to the conscientious writer who turns out his 20,000 or 25,000 words a week along these ethical lines? Handsome is as handsome does!
Somebody is going to write these stories. There is a demand for them. The writer who can set hand to such fiction, who meets his moral responsibilities unflinchingly, is doing a splendid work for Young America.
And yet, as stated in a previous chapter, there are nickel novels and nickel novels—some to read and some to put in the stove unread. High-minded publishers, however, are not furnishing the careful head of the family with material for his kitchen fire.
It costs you nothing to think, but it costs infinitely to write. I therefore preach to you eternally that art of writing which Boileau has so well known and so well taught, that respect for the language, that connection and sequence of ideas, that air of ease with which he conducts his readers, that naturalness which is the true fruit of art, and that appearance of facility which is due to toil alone. A word out of place spoils the most beautiful thought.—Voltaire to Helvetius, a young author.