Forging Ahead in Business

by Alexander Hamilton Institute

1—Text

The basis of the Course and Service is a series of twenty-four text-books prepared under the careful supervision of its editors, assisted by well-known authorities. In some cases the latter appear as authors, in others as collaborators in the preparation of the Texts.

Dean Joseph French Johnson is Editor-in-Chief of the Course. The managing editor is Dr. Roland P. Falkner. Associated with them is a large editorial staff which takes an active share in the writing and preparation of the Course. The authors and collaborators are specialists who rank as authorities in their particular field. The series is widely recognized as the most important contribution yet made to business literature.

The volumes in the Modern Business Series are sold apart from the Institute Course only to universities for use as prescribed text-books in classroom work. Among the universities which have used the Institute's volumes as texts are:

Boston University Brown University Cedar Crest College Coe College College of the City of New York College of William and Mary Colorado College Columbia University Cornell University Dartmouth College Denver University Drake University Duquesne University Elmira College Georgetown University Georgia School of Technology Grinnell College Kansas State Agricultural College Lawrence College Marquette University Miami University Middlebury College New Hampshire College New York University Northwestern University Ohio State University Ohio University Oregon Agricultural College Pennsylvania State College Purdue University Queens University Rose Polytechnic Institute South Dakota State College State College of Washington Syracuse University Toledo University Trinity College Tulane University Vanderbilt University Virginia Polytechnic Institute University of Alabama University of Akron University of Arizona University of British Columbia University of California University of Chicago University of Cincinnati University of Colorado University of Illinois University of Indiana University of Iowa University of Kansas University of Michigan University of Minnesota University of Nebraska University of Oregon University of Pittsburgh University of Texas University of Washington University of Wisconsin Washington and Lee University Yale University

There are about three hundred and fifty pages in each of the twenty-four volumes. Each volume is carefully indexed and contains, in addition to the text, a few review suggestions after each chapter which are of great value in mastering the subject.

Questions of Commercial Law as they affect each subject are discussed in the volume pertaining to that particular unit of the Course.

Business and the Man Volume 1

By Joseph French Johnson, D.C.S., LL.D., Dean of New York University School of Commerce, Accounts and Finance; Chairman of the Advisory Council, Alexander Hamilton Institute.

Economics—the Science of Business Volume 2

By Joseph French Johnson, D.C.S., LL.D., in collaboration with Frank L. McVey, Ph.D., LL.D., President, University of Kentucky.

Business Organization Volume 3

By Charles W. Gerstenberg, Ph.B., LL.B., Professor of Finance, and Head of the Department of Finance, New York University School of Commerce, with the collaboration of Walter S. Johnson, B.A., B.C.L., Member of the Bar of the Province of Quebec, Lecturer on Railway and Constitutional Law, McGill University.

Plant Management Volume 4

By Dexter S. Kimball, A.B., M.E., Dean, Engineering College, Cornell University.

Marketing and Merchandising Volume 5

Prepared by the Alexander Hamilton Institute in collaboration with Ralph Starr Butler, A.B., Advertising Manager of the United States Rubber Company,

and John B. Swinney, A.B., Superintendent of Merchandising, Winchester Stores.

Salesmanship and Sales Management Volume 6

By John G. Jones, Vice-President and Director of Sales and Advertising, Alexander Hamilton Institute.

Advertising Principles Volume 7

By Herbert F. deBower, LL.B., Vice-President, Alexander Hamilton Institute.

Office Administration Volume 8

By Geoffrey S. Childs, B.C.S., Office Manager of the Alexander Hamilton Institute.

Accounting Principles Volume 9

By Frederic E. Reeve, C.P.A., and Frederick C. Russell, Controller, Alexander Hamilton Institute.

Credit and Collections Volume 10

By Dwight E. Beebe, B.L., Director of Service of the Alexander Hamilton Institute, and T. Vassar Morton, Litt.B., Bursar, Alexander Hamilton Institute.

Business Correspondence Volume 11

By Charles W. Hurd, Associate Editor, Alexander Hamilton Institute, in collaboration with Bruce Barton, President, Barton, Durstine & Osborn, Inc.

Cost Finding Volume 12

By Dexter S. Kimball, M.E., Dean, Engineering College, Cornell University.

Advertising Campaigns Volume 13

By Mac Martin, President of the Mac Martin Advertising Agency.

Corporation Finance Volume 14

By William H. Walker, LL.D., Dean of Duquesne University School of Accounts, Finance and Commerce.

Transportation Volume 15

By Edwin J. Clapp, Ph.D., formerly Professor of Economics, New York University.

Foreign Trade and Shipping Volume 16

By J. Anton deHaas, Ph.D., Professor of Foreign Trade, New York University.

Banking Volume 17

By Major B. Foster, M.A., Assistant to the Executive Committee, Alexander Hamilton Institute, in collaboration with Jesse H. Riddle.

International Exchange Volume 18

Prepared by the Alexander Hamilton Institute in collaboration with E. L. Stewart Patterson, Superintendent of the Eastern Townships Branches, Canadian Bank of Commerce.

Insurance Volume 19

Prepared by the Alexander Hamilton Institute, in collaboration with Edward R. Hardy, Ph.B., Lecturer on Fire Insurance, New York University School of Commerce, Assistant Manager, New York Fire Insurance Exchange; S. S. Huebner, Ph.D., Professor of Insurance, University of Pennsylvania; G. F. Michelbacher, M.A., Actuary of the National Workmen's

Compensation Service Bureau, and Bruce D. Mudgett, Ph.D., Associate Professor of Economics, University of Minnesota.

The Stock and Produce Exchanges Volume 20

By Albert W. Atwood, A.B., Associate in Journalism, Columbia University.

Accounting Practice and Auditing Volume 21

By John Thomas Madden, B.C.S., C.P.A. (N. Y.), Professor of Accounting and Head of the Department of Accounting, New York University School of Commerce.

Financial and Business Statements Volume 22

By Leo Greendlinger, M.C.S., C.P.A. (N. Y.), Secretary and Treasurer, Alexander Hamilton Institute; formerly Assistant Professor of Accounting, New York University School of Commerce.

Investments Volume 23

By Edward D. Jones, Ph.D., formerly Professor of Commerce and Industry, University of Michigan.

Business and the Government Volume 24

By Jeremiah W. Jenks, Ph.D., LL.D., Research Professor of Government and Public Administration, New York University, Member of Advisory Council, Chairman of the Board, Alexander Hamilton Institute, in collaboration with John Hays Hammond, consulting engineer and publicist.