2—Talks
The Modern Business Talks, which are sent fortnightly, are informal discussions of the principles treated in the Text. As the name indicates, these Talks bring up many specific points and cases, and show more clearly why and
how the underlying principles of scientific business should be applied. They are particularly direct, practical and stimulating. Their periodic visits serve to keep every subscriber in touch with the Institute Staff and alive to the importance of following the Course systematically. The Talks are prepared by members of the Institute Staff or other authorities.
In the pamphlet which contains the Talk the reading assignment for the following two weeks is suggested. On receiving the fortnightly instalment of new material, the subscriber will ordinarily read the Talk before taking up the reading assignment, and thus get a bird's-eye view of the ground that is to be covered during the succeeding two weeks.
Some of the subjects discussed are:
The Shortest Way to the Executive's Chair The Market Value of Brains Sharing the Product Pitfalls of Partnership A Corporate Venture Putting the Message Across The Dominance of Salesmanship Leading the Sales Force Credit, the Motive Power of Business Cost Records as Profit Makers Overcoming Corporation Difficulties The Hundred Thousand Dollar Letter Making Advertising Pay The Railway a Public Servant Building Up Your Bank Credit Cashing in on Foreign Trade Safeguards of Insurance What Do You Know About Wall Street? The Benefits of Speculation Capitalizing the Auditor's Viewpoint Basing Decisions on Facts Reading Accounting Records Saving Salesmen Holding the Watch on Your Investment Satisfying Your Foreign Customer