3—Lectures
The written Modern Business Lectures, which are sent to subscribers monthly during the two-year Course, have been especially prepared for the Institute by eminent business executives, publicists and accountants, and reflect the experience of these men in successfully handling business problems.
They are intended, first, to show how these men have actually applied the principles discussed in the Modern Business Course; second, to give further information as to large and highly developed business concerns and their methods; and, third, to bring subscribers into closer touch with the wide circle of representative, successful men of affairs.
Some of the subjects of the Lectures are:
Essentials of a Successful Enterprise The Value of Trade Associations Marketing a Nationally Advertised Product Retail Store Management The Creation of a Selling Organisation Efficient Credit Management Organising an Accounting Department Cost and Efficiency Records Marketability of Securities Building a Mail-Order Business Elements of Effective Advertising The Railway as a Business Developer Selling in Foreign Markets How Banks Serve Business The Foreign Exchange Field The Day's Work in Wall Street Why Business Needs the Auditor The Investment Security Business