Questions and answers regarding the NEW KNOX CHOICE-OF-FOODS diet:
Q. IS THIS NEW DIET BASED ON SOUND REDUCING PRINCIPLES YOUR DOCTOR WILL OK?
A. Indeed he will ... because the CHOICE-OF-FOODS DIET is based on sound nutritional principles with which your doctor has had a great deal of experience. For many years the medical profession has advised the use of Food Exchange Lists[1] where proper diet is of the utmost importance to the patient’s very existence ... as in the case of the diabetic. Naturally, this system of dieting must provide with unfailing accuracy, the proper amounts of protein, minerals and vitamins essential to good health at all times.
Now, these carefully and scientifically developed Food Exchanges (or, as we call them ... CHOICES) have been adjusted to a reducing diet, making it one that can actually improve your health as well as control your weight.
Q. IF YOU HAVE TRIED OTHER WAYS OF REDUCING WITHOUT SUCCESS ... WHY WILL THE CHOICE-OF-FOODS DIET SOLVE YOUR WEIGHT PROBLEM?
A. Weight control normally involves just 2 factors:
the knowledge of a few simple rules of nutrition and your own will power to carry them out. First of all, there’s no mystery about why you’ve put on weight. You’ve been eating more food than your body burns up ... so, this extra food has turned to fat. You will lose extra weight on this safe, sound diet ... because you’ll be eating fewer calories[2] than needed and will force your body to use the stored fat. You’ll find the CHOICE-OF-FOODS DIET is more than a way to get rid of excess weight right now. It is a basic guide to good eating habits for anyone ... fat or thin. It will teach you what foods and how much of them to eat to get slim and stay slim.
Q. IS THIS A MONOTONOUS “SAME FOODS EVERY DAY” DIET ... OR IS IT A VARIED ONE YOU’LL FIND EASY TO STICK TO?
A. The Knox Choice-of-Foods diet offers you a wide variety of good, normal foods ... not extreme or faddish ones, from which to prepare meals you and your family will enjoy. In fact, the only way your family will know you’re dieting will be when they see you take smaller portions. A diet that allows you to eat such favorites as steak, baked potatoes, seafood and delicious desserts is one you’ll find easy to follow ... even long after you’ve reached your weight goal.
Q. DO YOU HAVE TO SPEND TIME COUNTING CALORIES AND WORRYING ABOUT BALANCED MEALS?
A. No, and this is one good reason why you’ll find it so easy to stay on the Knox Choice-of-Foods diet.
It does most of the work for you! As you look at the key to this reducing plan—the CHOICE-OF-FOODS DIET LISTS (shown on [pull-out chart] following page 18) you will quickly see that the foods you must eat classify into 6 simple lists. The foods in amounts indicated in each of these lists are nutritional equals.
FOR EXAMPLE:
Under the Meat List you will find seven foods ... each one having the same amount of protein, carbohydrate, fat and calories—
Meat and poultry (Beef, lamb, pork, liver, chicken)
Cold Cuts (Salami, minced ham, Bologna, liverwurst, luncheon loaf)
Frankfurter
Egg
Fish (Haddock, flounder, bass, salmon, tuna, crab, lobster, shrimp, clams, oysters, sardines)
Cheese (Cheddar type, cottage)
Peanut butter
If yours is the 1200 daily calorie diet ... and calls for 4 of the foods on the Meat List ... just select any 4 of the foods you wish (in the quantity indicated) without thinking about calories and you can’t go wrong. The calories have already been counted for you when the list was prepared.
Q. WHY DOES PROTEIN PLAY SUCH AN IMPORTANT ROLE IN THIS DIET?
A. Because this particular nutrient is a vital key to feeling, looking and doing your best at all times. The more science proves about protein, the more we know of its importance in the daily diet. Your body can’t store protein ... you must have a new supply of it every day to build and renew body tissues. You can readily see, then, why protein is so necessary in reducing diets. Without it, body tissues waste away, muscles sag and pep lags.
Q. HOW SOON WILL YOU SEE RESULTS ON THIS REDUCING DIET?
A. You will lose from one to three pounds[3] a week. However, don’t be discouraged if you lose slowly at first or if you lose at an irregular rate. Remember, you gained all these extra pounds over a period of time. Give yourself time to lose them.
Q. IF YOU GET HUNGRY ... ARE “BETWEEN-MEAL” SNACKS ALLOWED ON THIS DIET?
A. Yes! Because they not only make dieting more pleasant, they are necessary! Nutritionally, a “between-meal” snack does two things: gives dieters an “energy lift” needed at late morning and late afternoon. Also, it dulls the appetite, making the dieter content with less food at the next meal. Remember, however, these snacks must be kept within your daily calorie pattern!