Choice-of-Foods diet allows you to have the famous Knox High-Protein Gelatine Drink 3 times a day.

(Yes, this is the same concentrated protein drink doctors have recommended for years ... as a pleasant way to get more protein in the daily diet of persons whose daily intake of this vital nutrient may be inadequate.) In the reducing diet, the Knox Drink works 3 ways:

1. It’s a wonderfully refreshing and filling “between-meal” treat 2. It curbs your appetite, so you are satisfied with less food 3. It supplies you with additional protein, a must when you are taking off excess weight.

Take the Knox High-Protein Drink ½ hour before meals
... IN EITHER OF THESE APPETIZING WAYS:

AS A COLD DRINK (WITH FRUIT JUICES)

Empty 1 envelope Knox Gelatine in ¾ glass of orange juice, other fruit juices or water, not iced. Let liquid absorb the gelatine. Then stir briskly. Drink quickly. If it thickens, add more liquid, stir again.

AS A HOT DRINK (WITH BOUILLON)

Sprinkle 1 envelope Knox Gelatine on ¼ cup cold water to soften. Add 1 bouillon cube and ¾ cup boiling water. Stir until gelatine and bouillon cube are thoroughly dissolved. ¾ cup of any very hot broth may be used in place of bouillon.

Also, you’ll find you have a wide choice of delicious, filling Knox soups, salads and desserts that have so few calories ... you may have a serving of any one of them a day and not worry about upsetting your daily calorie pattern. Look for these delicious treats in the [recipe section] in back of book.

Q. AFTER YOUR WEIGHT GOAL IS REACHED, HOW WILL YOU KEEP YOUR SLENDER, NEW FIGURE?

A. The sensible eating habits you form while following the Knox Choice-of-Foods diet and the Knox “Booster” Drink will help you do this! You will find you’ve lost much of your desire for over-eating. You’ve seen the dramatic change in your looks and your feelings. You’re more attractive, feel younger, healthier, happier. Now you want to stay that way!

With the loss of excess weight, you are now entitled to more calories. However, always remember, too many more calories will put extra pounds right back on.

Actually, you can have about ½ as many more calories as your original diet plan called for. For instance, if you were on the 1200 calorie Knox diet, about 1800 calories is right for you to maintain your new weight.

As you have already learned on [page 8], Protein is the vital key to feeling and looking your best at all times ... particularly when you are reducing or watching your weight as you are now doing. The Knox High-Protein “Booster” Drink[4] made with milk will not only add about 15 grams of useful, body-building Protein to your daily diet, but will also serve as a healthful curb to your appetite.

Take the Knox “Booster” Drink (with milk) ½ hour before lunch and dinner. In an 8 or 10 oz. dry glass, thoroughly mix 1 envelope Knox Gelatine with 3-6 tablespoons instant non-fat dry milk. (Varies with brand.) Fill with cold water. Stir briskly until milk thoroughly dissolves. Drink quickly.

Q. HOW DO YOU GET STARTED ON THE KNOX CHOICE-OF-FOODS DIET?

A. FIRST, find your desirable weight on the following chart; SECOND, determine the proper number of calories you need to lose weight. HERE’S HOW: Let’s say you are a woman 5′3″ tall and have a medium frame; according to the table you should weigh 128 lbs. Now multiplying this by 10 you will have the recommended daily calories you should have to lose weight properly.

128 × 10 = 1280 calories

DESIRABLE WEIGHTS: MEN, AGES 25 AND OVER[5]
HEIGHT (with shoes) WEIGHT IN POUNDS (as ordinarily dressed)
Feet Inches Small Frame Medium Frame Large Frame
5 2 116-125 124-133 131-142
5 3 119-128 127-136 133-144
5 4 122-132 130-140 137-149
5 5 126-136 134-144 141-153
5 6 129-139 137-147 145-157
5 7 133-143 141-151 149-162
5 8 136-147 145-156 153-166
5 9 140-151 149-160 157-170
5 10 144-155 153-164 161-175
5 11 148-159 157-168 165-180
6 0 152-164 161-173 169-185
6 1 157-169 167-178 174-190
6 2 163-175 171-184 179-196
6 3 168-180 176-189 184-202
DESIRABLE WEIGHTS: WOMEN, AGES 25 AND OVER[5]
HEIGHT (with shoes) WEIGHT IN POUNDS (as ordinarily dressed)
Feet Inches Small Frame Medium Frame Large Frame
5 0 105-113 112-120 119-129
5 1 107-115 114-122 121-131
5 2 110-118 117-125 124-135
5 3 113-121 120-128 127-138
5 4 116-125 124-132 131-142
5 5 119-128 127-135 133-145
5 6 123-132 130-140 138-150
5 7 126-136 134-144 142-154
5 8 129-139 137-147 145-158
5 9 133-143 141-151 149-162
5 10 136-147 145-155 152-166
5 11 139-150 148-158 155-169
6 0 141-153 151-163 160-174

THIRD, record present weight, weight goal and body measurements on the following chart ... every week record your progress!