The first movement was from Southeast to Northeast, following main lines of transportation. Soon, however, it became known that the Middle West was similarly in need of men. Many industries advertised for southern Negroes in Negro papers. The federal Department of Labor for a period was instrumental in transporting Negroes from the South to relieve the labor shortage in other sections of the country, but discontinued such efforts when southern congressmen pointed out that the South's labor supply was being depleted. It was brought out in the East St. Louis riot inquiry that plants there had advertised in Texas newspapers for Negro laborers.

Chicago was the logical destination of Negroes from Mississippi, Arkansas, Alabama, Louisiana, and Texas, because of the more direct railway lines, the way in which the city had become known in these sections through its two great mail-order houses, the Stock Yards, and the packing-plants with their numerous storage houses scattered in various towns and cities of the South. It was rumored in these sections that the Stock Yards needed 50,000 men; it was said that temporary housing was being provided by these hard-pressed industries. Many Negroes came to the city on free transportation, but by far the greater numbers paid their own fare. Club rates offered by the railroads brought the fare within reach of many who ordinarily could not have brought their families or even come themselves. The organization into clubs composed of from ten to fifty persons from the same community had the effect, on the one hand, of adding the stimulus of intimate persuasion to the movement, and, on the other hand, of concentrating solid groups in congested spots in Chicago.

A study of certain Negro periodicals shows a powerful influence on southern Negroes already in a state of unsettlement over news of the "opening up of the North."

The Chicago Defender became a "herald of glad tidings" to southern Negroes. Several cities attempted to prevent its circulation among their Negro population and confiscated the street- and store-sales supplies as fast as they came. Negroes then relied upon subscription copies delivered through the mails. There are reports of the clandestine circulation of copies of the paper in bundles of merchandise. A correspondent of the Defender wrote: "White people are paying more attention to the race in order to keep them in the South, but the Chicago Defender has emblazoned upon their minds 'Bound for the Promised Land.'"

In Gulfport, Mississippi, it was stated, a man was regarded "intelligent" if he read the Defender, and in Laurel, Mississippi, it was said that old men who had never known how to read, bought the paper simply because it was regarded as precious.[18]

Articles and headlines carrying this special appeal which appeared in the Defender are quoted:

Why Should the Negro Stay in the South?

WEST INDIANS LIVE NORTH

It is true the South is nice and warm, and may I add, so is China, and we find Chinamen living in the North, East, and West. So is Japan, but the Japanese are living everywhere.

SCHOOL BOARDS BAD