- A title-page of 1655, with much type display, opp. p. [19]
- First book printed in English America, p. [19]
- Title-page of a Shakespeare book, p. [20]
- First edition of “Pilgrim’s Progress,” (reset by Whittingham), p. [21]
- First issue of the London “Times,” p. [21]
- Page from a chap-book, p. [22]
- Page from “Description of Trades,” p. [22]
- French specimen of 1742, p. [23]
- Caslon types and ornaments, p. [23]
- First edition of “Paradise Lost,” p. [24]
- Two pages from “Poor Richard’s Almanack,” p. [25]
- Italian specimen of 1776, p. [26]
- Pages from Bodoni books of 1789 and 1806, p. [26]
TYPOGRAPHY IN THE NINETEENTH CENTURY
Page [27]
- A Morris title-page and text page, opp. p. [27]
- Page from a “Book of Common Prayer,” p. [27]
- A design of the rule-curving period, p. [28]
- Title-page of 1810, p. [28]
- Title-page of 1847, p. [28]
- Title-page of 1872, p. [28]
- Title-page of MacKellar’s “American Printer,” p. [29]
- A banquet program of 1865, p. [29]
- From a type-foundry specimen book of 1885, p. [30]
- A business card of 1865, p. [30]
- A business card of 1889, p. [31]
- Stationery composition of 1870, p. [31]
- The panel as used in 1893, p. [31]
- A neat letterhead of 1897, p. [31]
- Title-pages by Charles Whittingham, p. [32]
- Bradley’s adaptation of the Colonial style, opp. p. [32]
- A Jacobi page of 1892, p. [33]
- A Bradley page in lower-case, p. [33]
- A Bradley page in Caslon capitals, p. [34]
- A De Vinne page, p. [34]
PART TWO
(The index figures refer to the number of the example)
THE “LAYOUT” MAN
Page [35]
- Booklet cover-page laid out with pencil and crayon, [1]
- Anticipating the appearance of the printed page, [2], [3]
- Ascertaining color combination with crayons, [5], [6]
- Laying out copy for machine composition, [4-a], [4-b]
- Table for ascertaining the number of words to square inch, [7]
- Notehead set without instructions, [8]
- Business card set without instructions, [9]
- Label set without instructions, [10]
- Notehead laid out for compositor, [11]
- Business card laid out, [12]
- Label laid out, [13]
- Layout of a cover-page, [14]
- Cover-page as set from instructions, [15]
- Layout sketch for a cover, [16] (insert)
- The cover printed as indicated, [17] (insert)
HARMONY AND APPROPRIATENESS