- The egg-and-dart ornament, [83]
- The bead ornament, [84]
- The egg-and-dart ornament as a typographic border, [85]
- The bead ornament as a typographic border, [86]
- Conventionalized papyrus plant, [87]
- The winged ball, [88]
- The acanthus leaf, [89]
- Palm-like Greek ornament, [90]
- The Doric pillar, [91]
- The Ionic pillar, [92]
- The Corinthian pillar, [93]
- Ornamentation on an entablature, [94]
- Square-lined, ornamentless furniture, [95]
- Square-lined, ornamentless typography, [96]
- Dainty, elaborate rococo ornament applied to furniture, [97]
- Similar treatment of a program title-page, [98] (insert)
- Slightly ornamental furniture, [99]
- Slightly ornamental typography, [100]
- Monotony and variety in strokes and shapes, [101], [102], [103], [104], [105]
- Roman architectural border and roman type-face, [106]
- Gothic pointed ornament and Gothic type-face, [107]
- Natural and conventionalized ornament, [108]
- Extravagant wall border ornamentation, [109]
- Roman scroll ornament cut in stone, [110]
- Type ornament based upon geometric lines, [111]
- Type ornament based upon foliage, [112]
- Ornament based upon the inanimate, [113]
- Ornament based upon the animate, [114]
- Ornamental hand-lettered effect, [115]
- Corner ornaments, from bolts on inscription plates, [116]
- Decoration from a manuscript book, [117]
- Filling blanks with ornamentation, [118]
- Semi-ornamental ecclesiastic style, [119]
- Initials of various kinds, [120]
- Simple ornamentation applied to letterhead, [121]
- Appropriate ornamentation on a modern booklet, [122]
- Effect of alternating colors, [123]
- An ornament based upon the animate, [124]
- The significance of ornamentation applied, [125] (insert)
THE TYPOGRAPHY OF BOOKS
Page [67]
- Two model specimens of book typography, [126], [127] (insert)
- Title-page of a book of classic poems, [128]
- Title-page with a nineteenth-century motive, [129]
- Two book pages inharmoniously treated, [130], [131]
- Two pages, composite Colonial and modern, [132], [133]
- Two pages constructed with care for detail, [134], [135]
- A text-page in modern roman, [136]
- A text-page in old-style type-faces, [137]
- Title-page with an Italian motive, [138]
- Page from a children’s book, [139]
- Harmony in tone of type-face and decoration, [140]
- A title-page of classic design, [141]
- Classic feeling in a modern title-page, [142] (insert)
- Text-page of a Roycroft volume, [143]
- Text-page from a book by De Vinne, [144]
- Two pages from a small ecclesiastical book, [145], [146]
- Gothic treatment of a book of poetry, [147]
- Title-page with a French motive, [148]
BOOKLETS, PAMPHLETS, BROCHURES, LEAFLETS
Page [75]
- Title-page by Goudy, [149]
- Two pages from leaflet in simple typography, [150], [151]
- Three easily-read pages by Sherbow, [152], [153], [154]
- Two typographic leaflet pages, [155], [156]
- Three pages in which rules are factors, [157], [158], [159]
- Label on a brilliant cover, [160]
- Admirable treatment for small amount of matter, [161]
- Adopting a photograph of wrong proportions, [162]
- Two artistic pages from type and rule, [163], [164]
- Rear and front cover designs of unconventional booklet, [165], [166]
- A prospectus page by Bradley, [167]
- Dignified typographic beauty, [168], [169]
- Hand-lettered cover page, [170]
- Representative page from a commemoration book, [171]
- Unconventional arrangement of a booklet page, [172]
CATALOGS
Page [83]
- Page from an automobile catalog by Cleland, [175]
- Unusual treatment of a page, [176]
- Architectural title treatment, [177]
- Effective results obtained in a simple way, [178], [179]
- Inside page and cover of a publication catalog, [180], [181]
- German poster type on a catalog, [182]
- Title-page and inside page of a museum catalog, [183], [184]
- Rules on a book catalog, [185]
- Type matter prominently treated, [186]
- Unusual automobile catalog page, [187]
- Tabular rules in a wine list, [188]
- German wine-list treatment, [189]
- Title-page of an exhibit catalog, [190]
- Capitals and italic for descriptions, [191]
- Page from a sewing-machine catalog, [192]
- An attractive background, [193]
- Artistic catalog treatment, [194]
- Tabular matter in a catalog page, [195]