The Art & Practice of Typography / A Manual of American Printing, Including a Brief History up to the Twentieth Century, with Reproductions of the Work of Early Masters of the Craft, and a Practical Discussion and an Extensive Demonstration of the Modern Use of Type-faces and Methods of Arrangement

by Edmund G. Gress

Such forms, if possible, should be in harmony with the style of the letterheads, billheads and other stationery. The same type-face should be used and the arrangement of display parts should have similarity.

EXAMPLE 322
On professional bills the paper and type should be small and the treatment restrained and polite

EXAMPLE 323
A label that catches the attention at a distance and looks well on the background of wrapping paper

EXAMPLE 324
A label of classic simplicity for small packages and a business that emphasizes daintiness and delicacy

PACKAGE LABELS

The effect of an attractive package is recognized to be of such importance that a widely known manufacturing concern recently sued a competitor for imitating the appearance of its packages and labels. However, not all business men feel this way about it.