After spending time and money in the production of merchandise of high quality, it is more than foolish to economize on the packing.
It is possible, with good clothes well selected, to make an unattractive person attractive, and it is also possible to make an attractive person unattractive by poor clothes ill selected. Apply this.
The wrapping paper should be strong, and of color and finish suited to the article to be wrapped. Some stylish city dry-goods houses use paper with distinctive stripes or small monograms printed over its surface. A well-known haberdasher wraps his hats in soft black paper.
The selection of the wrapping stock should of course be governed by the character of the business and the class of customers, but as in similar instances, it is dangerous to underestimate the taste of one’s customers. The persons who lack appreciation of a neatly wrapped and attractive package are very few indeed.
Among merchants, druggists are known to wrap the neatest packages. This seems to be due in part to their professional training. Not many printers give their product a similar attractiveness at the time of delivery.
EXAMPLE 325
A hand-lettered design for typographic study
EXAMPLE 326
Another label rich in suggestion
The art of making a good impression also includes the fastening of the wrapper. Cord and twine are commonly used, and interest is sometimes added by selecting appropriate colors. Linen tape for a business of an exclusive nature gives distinction.