Gummed-paper tape, while convenient, seldom looks well, and when printed on looks worse.
Corrugated board when properly used adds both neatness and protection to the package. Some printers have cartons made from this board, in which their product is packed and delivered.
The printed label is of the most interest, as it affords a spot of attraction and furnishes information needed in the delivery of packages. All labels should be planned with the wrapping paper as a background. A label may look well alone, yet when placed on the package may appear weak and uninteresting.
In order to test this, two labels of contrasting treatment are pictured mounted on a sheet of conventional wrapping paper.
It will be admitted that the stronger label is more striking and catches the attention. There are those who will prefer the weaker label because of its neatness and beauty, yet we must not lose sight of the fact that labels, unlike business cards and letterheads, are not usually seen at close range when on packages. A business card is examined a few inches from the eyes, while a label on a package is frequently viewed from a point several feet away.
EXAMPLE 327
Ruled lines for the address, in panel
EXAMPLE 328
A mass of black lettering with contrasts
