EXAMPLE 416
Type of medium strength and use of a small illustration in heading
EXAMPLE 410-A
Section of text matter from the “World’s Work”
(Monotype No. 22-E, 10-point on 11-point body, 10 set)
A weekly technical periodical in every issue has some appropriate view made into halftone and uses it inside a large panel under the title, and a photographic journal prints a reproduction of an artistic photograph on the cover, changing the subject with each issue.
Columns.—The number of columns to a page should be decided by the size of type used. Seven-point and eight-point type should be confined in columns twelve or thirteen picas wide. Ten-point, eleven-point and twelve-point type can be read even if the columns are sixteen or more picas wide. However, no column in a book or periodical should exceed twenty-four picas. Neither should a column be unreasonably narrow.
Scientific tests show that the eye is strained in the reading of wide columns. The column should be of such width that reading of the matter can be accomplished with only slight movements of the eyes to the right, after they have been focused at the beginning of the line to fit the size of type. When the column is too wide the head must be moved to the right and left with the reading of every line or the eyes may be injured from the strain and repeated change of focus.
A look over the examples of periodical pages in this chapter will show practically an acceptance of these requirements—three columns in the periodicals of large size and two columns in those of smaller size. For pocket magazines one column is naturally sufficient. In several instances (Examples [417] and [418]) three columns instead of two would have been advisable.
Gutenberg, when he planned the pages of his famous Bible, arranged for two columns each about twenty picas wide, altho his type was large—about twenty points in size.
