EXAMPLE 424-A
Section of text matter from the “Saturday Evening Post”
(Monotype No. 20-A, 8-point on 9-point body, 8¾ set)
It is a great mistake to set, as some business publications do, six-point type in lines twenty-five or thirty picas wide. To require the reader’s eyes, after being focused on such small type, to travel back and forth that distance is almost an invitation not to read the matter.
The Margins.—Blank space surrounding the printed pages in periodicals should be apportioned as it is in good books—the smallest margin at the binding side and increasing in amount in this order: Head, outer side, foot. Even when the total amount of margin is small it should be apportioned in this manner.
The rule can be stated in another way: the largest margin at the foot, with the type page inclining toward the bound side.
Periodical binderies do not always give the publisher good margins, even after he has planned for them. Unevenly cut paper, careless folding and inaccurate trimming will prevent the securing of desired results.
In measuring margins the running headings should be ignored if they are small, but in any event the printed page should have the appearance of being a trifle high on the leaf.
Type-Faces for the Text.—Type-faces for the text matter of most periodicals must be chosen for reasons different from those governing the selection of type-faces for other purposes, because of the small size, usually eight-point or nine-point.
