The chapter on “Type-Faces” should be read in this connection.
Type-Faces for the Headings.—An ideal condition in periodical make-up is one which makes possible the use for headings of the identical design of type that has been selected for the text matter, as in Examples [410] and [411], where a French Oldstyle has been used, and in Example [415], where Scotch Roman is the type-face.
It is not possible always to use the very same design of type-face for both headings and text matter. After a text letter has been chosen for legibility or other reason, the identical type in larger sizes may prove to be too plain for the sort of periodical on which it is to appear. And there are sometimes special reasons, regrettable but unavoidable, an instance of which is this volume, wherein the text matter is in Scotch Roman (a modern letter with some relation to old-style) and the headings and captions in a type-face of old-style form. This combination is not ideal, and the explanation follows. In order that “The Art and Practice of Typography” could be published at a price that would enable it to be widely circulated, the chapters, as soon as each was prepared, were first printed in The American Printer. The type-face used for the text matter and headings in that publication was Scotch Roman, hence it was felt necessary to use Scotch Roman for the text of this volume. However, it was believed that a darker type-face of old-style formation would be more pleasing for the headings, and a Goudy letter was selected.
EXAMPLE 422
Fine specimen of typographic make-up
A modern type-face (Bodoni Bold) appears on the headings in Example [412], [413] and [414]. Bodoni (not the bold) is also used for headings in Examples [416] and [427].
Caslon Oldstyle is to be found used for both headings and text in Examples [426] and [430]. Old-Style Antique appears in Example [431].
The Saturday Evening Post for many years made use of an old-style letter for its headings that as a type-face was known as Post Oldstyle. The italic, outlined and filled in with gray-printing lines, is shown in Example [424].
A Gothic decorative letter is not out of place on a Christmas number of Collier’s (Example [425]), but is not recommended for general use on periodical pages.