Large, bold, black type-faces for headings in periodicals should be avoided.
Interest can be added, in the treatment of department headings of technical publications, by using slightly decorative panels, but such decoration should be light or slight, and not the commonplace sort sometimes found in ill-treated job work.
EXAMPLE 423
An attractive first text page. By Lester Douglas
Editorial and title headings in typographic treatment should blend with other parts of the text pages and not look, as some do, like quarter-page advertisements inserted in reading matter. Example [429] shows good treatment.
Make-up of the Illustrations.—When planning to use illustrations on periodicals both facing pages should be before the person doing the planning. The text matter of the two pages forms a background of gray, and the problem is to place illustrations, headings and initials in positions that will not only be well balanced but so assembled that one will not interfere with another.
Usually there should be some text matter between illustrations; they should be placed toward the outer side of the page (see Example [422]). The center position is practicable when there are three columns and the illustration is but a single column in width, or when the expense of running around may be incurred (see Example [424]).
Illustrations frequently look better separated from the heading, as in Example [414], than when joined with the heading, as in Example [412].
The same style of illustration should, if possible, be used on facing pages. Make-up that shows a line plate on one page and a halftone on the adjoining page is inharmonious and not so pleasing as when all illustrations on facing pages are of the same character. They should be, say, either line like that in Example [414] or halftone like that in Example [412].