The Art & Practice of Typography / A Manual of American Printing, Including a Brief History up to the Twentieth Century, with Reproductions of the Work of Early Masters of the Craft, and a Practical Discussion and an Extensive Demonstration of the Modern Use of Type-faces and Methods of Arrangement

by Edmund G. Gress

EXAMPLE 436
Distinctive lettering and typography

EXAMPLE 437
Interpolated paragraphs in italic

EXAMPLE 438
A house-organ in miniature

EXAMPLE 439
Planned after the printer’s house-organ at the left

The titles of house-organs are not usually as conventional and dignified as those of magazines and other periodicals, although those who have a liking for the conventional select the word “Bulletin,” adding to it as part of the title a word which connects it with the business. Hence we have the “Linotype Bulletin,” the “Hampshire Service Bulletin” (Example [436]) and the “Ad.-League Bulletin” (Example [440]). Printers, for their house-organs, use a variety of titles that include “Typographica,” “Imprint” (Examples [432], [442], [445], [446], [450] and [451]), “The Typographer” (Example [438]), “Pica” (Example [448]), “Type Talks” (Example [452]), “Warde’s Words” (Example [447]). In other lines are to be found “Drug Topics,” “Statler Salesmanship,” “The Constructive Banker,” “The Wallace” (Example [444]), “Poor Richard’s New Almanack,” “Selling Sense” and “The Ambassador” (Example [455]).