The Art & Practice of Typography / A Manual of American Printing, Including a Brief History up to the Twentieth Century, with Reproductions of the Work of Early Masters of the Craft, and a Practical Discussion and an Extensive Demonstration of the Modern Use of Type-faces and Methods of Arrangement

by Edmund G. Gress

EXAMPLE 440
Attractive rule treatment of headings

EXAMPLE 442
Simple, effective typography

The number of columns that should be used in house-organs depends, of course, on the size of the page. One column is sufficient for the small pocket publication (Examples [433], [434], [435], [445], [446], [453], [458] and [459]). The page should be made up in two columns when the size is about 6 × 9 (Examples [438], [439], [440], [444], [448], [449], [450] and [451]). The purpose of more than one column is to make reading easier and not just to provide a narrow column. On some house-organs the columns are made so narrow that it is as difficult to read them as when they are very wide.

EXAMPLE 441
Contents outlined on the cover

The margins on the house-organs should be of the same proportions as on periodicals and booklets—the most margin at the foot, with the type-page inclining toward the head and binding side. In fact, such margins should be found on all printing in which there are two facing pages.

The type-faces used on house-organs should be legible and at the same time good-looking. Caslon Oldstyle is suitable for house-organs as well as most other purposes. The Caslon style of type is used on Examples [433], [434], [436], [440], [441], [448], [450], [451], [453], and [455]. Other faces used on the house-organs here reproduced are Kennerley Oldstyle (Examples [432], [445], [446]), Old-Style Antique (Examples [442] and [447]), Cloister Oldstyle (Example [452]), Bodoni Book (Examples [457] and [458]). These and other good faces are available for house-organ purposes.

EXAMPLE 443
Dark-toned typography by Griffith-Stillings Press, Boston