Loose inclosures should not be numerous. Attention is frequently taken away from the house-organ itself by the variety of envelop slips, calendars and blotters that are included in the mailing. There should be nothing but a return post card, and this should be clipped to the inside of the rear cover and not tucked in on top of the title-page, as is too often done. Several return cards are reproduced (Examples [460], [461] and [462]). When these post cards are planned the postal regulations governing their use should be investigated. It may be well to quote from the United States Postal Guide:
Post cards manufactured by private persons, consisting of an unfolded piece of cardboard in quality and weight substantially like the Government postal card, not exceeding in size 39⁄16 by 59⁄16 inches, nor less than 2¾ by 4 inches, bearing either written or printed messages, are transmissible without cover in the domestic mails (including the possessions of the United States), and to Canada, Cuba, Mexico, Republic of Panama, and city of Shanghai (China), at the postage rate of 1 cent each, and in the foreign mails at the rate of 2 cents each, to be paid by stamps affixed.
Advertisements and illustrations may appear on the back of the card and on the left half of the face. The right half of the face must be reserved for the address, postage stamps, postmark, etc.
EXAMPLE 460
EXAMPLE 461
EXAMPLE 462
Suggestions for treatment of the return post cards that usually accompany house-organs
