EXAMPLE 3 EXAMPLE 2
Anticipating the appearance of the printed page by utilizing old booklets or preparing specimen sheets of text matter which are cut to proper size and pasted in position. The headings are roughly sketched with pencil
Orders for much of the better class of work are obtained thru “dummies” submitted by printers or solicitors. The customer advises a certain number of such persons that he is in the market for a booklet and would like to receive suggestions. Each competitor prepares a “dummy” on the stock and in the binding intended for the completed booklet. The cover design is roughly sketched or otherwise indicated and the inside pages prepared to represent the finished job.
Let us imagine ourselves in a printshop of medium size, which cannot afford the regular services of an artist. From the composing-room force take the most artistic and practical job compositor and install him at a desk. If there is not sufficient desk work to occupy his full time, arrange with him to fill in spare time at the case. In selecting a man for the position it should be remembered that few typographers have qualifications combining artistic perception and thoro workmanship. It is in a great measure true that a nervous, artistic temperament unfits a typographer for thoro, finished work at the case or stone, while on the contrary, a calm, precise, methodical disposition is often accompanied by lack of imagination. Each workman should have opportunity to do that which he can do best. He of the artistic temperament should lay out the jobs, and he of the mechanical turn of mind should construct them.
EXAMPLE 5
EXAMPLE 6
Ascertaining color combination by means of crayons. The colder color should predominate
EXAMPLE 4-a
After pasting in illustration and counting the lines for machine composition. Reduced from the original