The layout man looks over his sample papers and finds that there is on hand a ten-cent white antique paper 25 × 38 inches in size. Taking a quarter sheet he folds it repeatedly until the leaf appears to be about the proper size. Measuring it he finds it to be 4¾ × 6¼ inches. The leaf is then trimmed to 4⅜ × 5⅞ inches (thus allowance should always be made for trimming the edges after binding).
For the cover the layout man selects from his samples a medium gray antique stock of good quality. The cover stock should harmonize in finish with the paper on the inside. In this instance an antique finished stock is selected to cover the antique finished paper on the inside. Many are the booklets that would have been improved by attention to this rule of harmony. However, a rough finished cover stock and a smooth inside paper is not as inartistic a combination as a smooth cover stock and a rough inside paper.
The cover stock selected in this instance is 20 × 25 inches in size, and an eighth of this sheet folded once gives a leaf 5 × 6¼ inches. Deciding to have the cover lap three-sixteenths of an inch over the edges of the inside leaves, it is trimmed to 49⁄16 × 6¼ inches.
EXAMPLE 10
Label as set without instructions
On one of the inside leaves a page is penciled off, the layout man judging how much of the paper should be covered by print. For cheap work it is generally necessary to crowd the matter into the least possible number of pages, and in such case narrow margins are allowed. For the better quality of work, liberal margins are necessary to proper results. A page should set toward the top and binding edges, the margins at these places being each about the same. The margin at the right edge should be a little more than at the top and back, and the margin at the bottom should be a little more than at the right edge. For the booklet now supposed to be in course of preparation, 2¾ × 4 inches has been determined as the proper size of the type-page. Each page thus requires eleven square inches of type-matter. The layout man refers to the table (Example [7]) which gives the number of words to a square inch and ascertains that eleven square inches of ten-point type, the lines separated by two-point leads, should accommodate one hundred and seventy-six words. Multiplying this number by six, allowing two pages at the front of the booklet for the title, etc., he finds the booklet will take 1,056 words, about the number of words in the copy supplied.
EXAMPLE 9
Business card as set without instructions
For a booklet of this kind the type should be no smaller than ten-point. Instead of stinting margins and sacrificing legibility, as is often done in endeavoring to force copy into a limited number of pages, additional leaves should be added.
The cover and inside papers having been prepared in the proper size and number of leaves, the dummy is stitched with wire or sewed with silk floss as may be desired. The arrangements of the title-page, the first text-page and a page entirely text matter are indicated in proper position by means of pencil and crayon; or for booklets of a large number of pages it is well to set the first text-page in type and paste a proof of it in the dummy, getting by this means the customer’s approval of both type-face and general effect.