A poor poster is an abomination. Get the best that money will buy. The cost of posting is in the neighborhood of ten times the cost of the paper; hence a few cents more in the cost per poster is insignificant if it represents the difference between first-class and mediocre.
Have your poster attractive—in order to catch the eye and rivet the attention.
Have some element of reason and argument in your poster—in order to create the desire to buy.
Tell the truth in your advertising—not because honesty is the best policy, but because it is the only policy in successful business.
Comments on Posters Reproduced
(Form lithographed by The American Lithographic Co., New York.)
Arrow Collars ([Color Page 1])—Attractive and “sketchy.” Quiet in tone and dignified in appearance.
Turkish Trophies ([Color Page 1])—Strong featuring of a well advertised trade-mark. Reproduction does not do justice to the original which was in more colors.
Military Tournament ([Color Page 1])—Simple and ordinary enough in color scheme, but strong in action. Lettering well arranged.