Lowney’s ([Color Page 1])—Neat and pleasing, but, to my way of thinking, the subject could be treated much more attractively. A pretty girl with a box of Lowney’s and a “yum yum” expression on her face would give it cards and spades. Note reminder of Lowney’s Cocoa on same poster.
Uneeda Biscuit ([Color Page 2])—Good strong reproduction of one of the best known national trade-marks. Poster shows name, package, trade-mark and price. The only thing lacking is argument, and I believe this poster is used in connection with other designs in which argument appears.
Gold Dust ([Color Page 3])—A “topical” poster which created a sensation, and drew a request for a sample poster from Charles R. Flint, the financial backer of The Wright Brothers. One of those ten-strikes which happen to an advertiser very seldom.
U. S. Army ([Color Page 4])—Simplicity, strength and beauty combined. There’s something about a uniform that attracts attention and commands respect, and this poster takes advantage of that fact to the fullest extent.
Cottolene ([Color Page 5])—A pretty poster which endeavors to pleasantly suggest to the housewife the wholesome, cleanly source of a food product. Used in connection with other posters giving more argument.
Chiclets ([Color Page 6])—One of the daintiest posters appearing on the bill-boards. Rich in coloring and truly suggestive of a high-class product.
Jap-a-lac ([Color Page 7])—A good example of the “mostly argument” poster. Rather old-fashioned and a little too much lettering. The crowded appearance of the lettering would make this poster hard to read at a distance.
U. S. Army ([Color Page 8])—A high-grade pictorial poster that would make almost anyone wish to join the army.
Gold Dust ([Color Page 9])—Multum in parvo. Gives the effect of four separate eight-sheets although the poster is only a twenty-four. Showing four principal uses of the product, and argument for each.