Gold Dust ([Color Page 10])—Good example of an effective poster in three printings only.
Cottolene ([Color Page 11])—Featuring the package and catch phrases. Another good three-color scheme.
Quaker Oats ([Color Page 12])—Strong presentation of a great trade-mark. Some Doubting Thomas of a muck-raker might say that although the Quaker denotes “Purity,” politics at Washington are not so darn pure as to warrant the association.
Armour’s Extract of Beef ([Color Page 13])—Good live color scheme with strong contrasting effects, but I never did like the idea of Willie dipping his finger into the can and licking it off. That’s purely a matter of taste, however.
Pabst Blue Ribbon ([Color Page 14])—A perfect poster, treating a product whose use is questioned by some, in a dainty way that will appeal to all. Beautiful blending of colors and splendid arrangement of lettering.
Bull Durham ([Color Page 15])—A good, strong, commonplace poster. By “good” I mean in color scheme and arrangement of trade-mark and package; by “commonplace,” I refer to the artistic or pictorial effect. This trade-mark is a nightmare, even if it is successful and well advertised.
Fairy Soap ([Color Page 16])—A prettily effective poster, with a pleasing harmony of colors, featuring one of the daintiest of trade-marks.
You must tell why in order to make folks buy.
| ARROW COLLARS Reduction of 2 Sheet Poster | TURKISH TROPHIES Reduction of 2 Sheet Poster |
| MILITARY TOURNAMENT Reduction of 2 Sheet Poster | LOWNEY’S Reduction of 2 Sheet Poster |