“Speed booklet! Tell thy message. How the man
Who could not charm with colors, henceforth can.
This portion of its vast and fruitful fields
Lithography to advertising yields.”
—ADAPTED.
Copyright, 1910
By G. H. E. HAWKINS
Introduction
The trend of everything in the business world to-day is specialization. To my knowledge, there has never been a book written on the subject of posting. I believed there was room for one—that such a book would be welcome to advertisers, and that such a popular form of publicity as posting should have representation in advertising libraries. That is the only possible excuse I have for offering this volume to the advertising world.
There are so many forms of advertising to-day that have proven successful that no one would have the temerity to stand forth and say that any one medium is absolutely away and above better than any other medium. The wise advertiser has found that no one medium is “sufficient unto itself,” and that only by dove-tailing different mediums can the maximum of results be secured.
The purpose of this book is not to decry any medium of advertising, or place posting above all other advertising mediums, but to tell the truth about posting, its advantages, why it has proved one of the best forms of local advertising, and to give such information and crumbs of guidance as have been gleaned from a ten-year practical experience with posting and the expenditure of over a million dollars in that medium.