I trust that in the following pages the story I have to tell may prove of profit to some and good, easy reading to all.
I wish to thank my many advertising friends who have given me help with this book and encouraged me to issue it. May they not be disappointed!
G. H. E. Hawkins.
You have got to believe in your goods before you can make the public accept your advertising talks at par value. There’s something about honesty and earnestness that is catching.
Table of Contents
| Page | |
| Why Bill-Posting Is a Good Medium | [7-8] |
| Size of Posters | [9-11] |
| Cost of Posters | [12-13] |
| Copy and Sketches | [14-15] |
| Comments on Posters | [16-17] |
| Color Reproductions of Actual Posters | [1 to 16] |
| Value and Harmony of Colors | [18-19] |
| Bill-Posting for the Local Advertiser | [20-22] |
| Checking the Service | [23-25] |
| Connecting Poster Advertising with Sales | [26-27] |
| General Hints to the Poster Advertiser | [28] |
| General Hints to the Bill-Poster | [29] |
| Official Solicitors, Associated Bill-Posters and Distributors | [30-31] |
| Comments on Posters | [32-33] |
| Color Reproductions of Actual Posters | [A to P] |
| Cost of Posting by States | [34] |
| Official List Associated Bill-Posters | [35-38] |