Acquaint your salesman fully about your local advertising.
Give him a small reproduction or print of the poster itself.
Furnish him, wherever practicable, with small posters or hanger of the same design for store work.
Urge him to secure window displays from the dealer to remain during the life of the posting.
Give him a check list for each of his towns and insist upon him personally inspecting the showing.
Suggest his getting acquainted with the local bill-poster, with the idea that the personal equation almost invariably insures better service. It is but human to do your best for those you know.
Many an advertiser has killed a thousand dollar space with a twenty dollar sketch.
General Hints to the Poster Advertiser
Don’t try to be funny in your advertisements. If you’re that good, you can make more money in the Bill Nye business.