Owing to the fact that posting is exposed to the elements, extra paper should be sent with your regular shipment to replace damaged posters. 20% extra is the usual allotment for renewal paper.
A bill-poster’s month is four weeks, rather than a full calendar month; a bill-poster’s year is, therefore, forty-eight weeks.
A discount of 5% is allowed for a continuous showing of three months, and a 10% discount is allowed for a six months’ continuous contract.
The bill-boards are usually the most crowded during the summer months, from about April 15th to October 1st, not only because summer is the best time for the posting of national advertisers with few exceptions, but because of the great amount of circus and other show paper. You will frequently be disappointed in securing space during this period unless you contract for it in advance of showing. Thirty days is usually ample notice for all but the very largest cities, where it is well, in case you wish a showing to go up on a fixed date, to give sixty days’ notice.
Advertisers pay all carrying charges on posters.
If you have branch offices in various parts of the country, a goodly saving in carrying charges may be effected by shipping all paper for a certain territory by freight to your offices in that section of the country and have them re-ship the individual allotments by express. This suggestion will be especially valuable to Eastern advertisers shipping paper to the Pacific Coast, as individual freight shipments mean long delays.
Ask the bill-posters not to place your paper next to competitive paper.
Treat the bill-poster like a white man, see that his bills are paid promptly, and he in turn will show his appreciation by giving his most efficient service.