Red Spot Cigar ([Color Page B])—A good example of how not to do it. Poor drawing, no argument. Very ordinary poster of the old school.
Clothcraft ([Color Page C])—Poor poster. Design stilted, no argument, no explanation as to whether “Clothcraft” stands for suits, underclothes or what-not. Presumably designed for local dealers’ use, with room for name and address at bottom.
American Radiator Co. ([Color Page D])—A high-class poster to which this reproduction hardly does justice, as the drawing has lost in the reduction.
Duke of York Cigarettes ([Color Page E])—Simple yet effective in arrangement and color scheme. Good featuring of an attractive trade-mark. No argument but price.
Kellogg’s Toasted Corn Flakes ([Color Page F])—Striking combination of colors. Brings out trade-mark, catch-phrase and package without any suggestion of crowding.
Red Seal Lead ([Color Page G])—Simple but effective featuring of trade-mark and use of product. Color scheme could be vastly improved.
Old Underoof ([Color Page H])—A very neat and pleasing 24 sheet, far above the general standard. Old Underoof posters are usually good.
Budweiser ([Color Page I])—Strong and rich in coloring. One of a series of posters featuring a catch phrase. Note space for local distributors’ imprint.
St. Charles Cream ([Color Page J])—Rather pleasing from an illustrative standpoint. Lacking in display of trade-mark or package.