Kellogg’s Toasted Corn Flakes ([Color Page K])—Would not be worth powder to blow it up for ordinary publicity, but was probably effective as a curiosity arouser in a preliminary campaign when the product was just being marketed.
E. C. Corn Flakes ([Color Page L])—Good combination of picture and lettering. Well arranged and quickly and easily read.
Kuppenheimer Clothes ([Color Page M])—Rather conventional, but strongly appealing to the athletic young man. Wonder why some of these clothing makers do not show more real business men in their advertisements? Note line at bottom for imprint of local dealer.
Wrigley’s Spearmint ([Color Page N])—Stands out like a wart on the end of a man’s nose. Simple yet strikingly strong. The argument and package harmonize well with, and stand out splendidly from the black background. Hard to get away from this poster!
Carnation Milk ([Color Page O])—A strong pictorial poster, rich in coloring, with good display of package. Only fault a little too much lettering; that under the group of cows would not be readable except at close range.
Quaker Corn Meal ([Color Page P])—Very novel in treatment. Background effect an oddity. Main lettering, package and the cooked product all effectively shown.
It will not pay in the long run to advertise goods without merit or goods which do not give a dollar in value for every dollar asked.
REGAL SHOES
POSTER A—8 SHEET
