A History of Advertising from the Earliest Times.

by Henry Sampson

——With delight have I read over this book, and think it a very good one.

Thus, notwithstanding the primitive form of the advertisements, the benefit to be derived from this mode of publicity began to be more and more understood. It was not without great trouble, however; and it was necessary that Houghton should constantly direct the attention of the trading community to the resources and advantages of advertising, which he did in the most candid manner. He simply and abruptly puts the question and leaves those interested to solve it. Thus:—

——Whether advertisements of schools, or houses and lodgings about London may be useful, I submit to those concerned.

And the answer came; for a few days after the public were informed that

——At one Mr Packer’s, in Crooked Lane, next the Dolphin, are very good Lodgings to be let, where there is freedom from noise, and a pretty garden.

Freedom from noise and a pretty garden in a street leading from Eastcheap to Fish Street Hill! Shortly after Houghton calmly observes:—

——I now find advertisements of schools, houses and lodgings in and about London are thought useful.

He then starts other subjects:—

——I believe some advertisements about bark and timber might be of use both to buyer and seller.

^*_*^* I find several barbers think it their interest to take in these papers, and I believe the rest will when they understand them.