Looking the copy over once more, Chesterton decided that there was only one thing the matter with it. The price was too much to the Clothing Sale. So he raised it another $100.00 and then fired the copy off to a couple of good advertising media.
Then he lit up a piece of tampa twine and walked out in the backyard and put chicken-wire around all the trees so the goats would not bark them when the stampede commenced.
One week later the Postman was rolling up Chesterton’s mail in barrels. One year later, all Squirrelville was working in various departments of the Chesterton Advertising Agency.
Lesson for Today: If you’re going to “do,” then do; otherwise, don’t.
HOT SKETCH NO. 6
The Salesman Who Became Buyer
BILL was a Salesman with a series of chins, who chewed the ends of his cigars and was by nature Very Sociable.
The bell sprints would all stampede for his Leathers when he arrived at a/an hotel, and the Clerk always had some little confidential pleasantry to whisper into his large jovial ear when handing him his Room Key.
Bill abhorred all forms of convention, had no use for vests, and never called any man “Mr.” past the introduction, no matter how high the social or financial pinnacle from which the party breathed his ozone. In the course of a twenty-minute conversation a Mr. John Wanamaker would become plain “Wanamaker,” then “John” and finally “Jack,” whether Jack liked it or not.