Lesson for Today: We don’t know what we’ve got until we haven’t got it any longer.
HOT SKETCH NO. 14
The Would-Be Sales Promoter
ONE day a successful Manufacturer who had become strongly addicted to Efficiency Literature after making his pile, sat down and reasoned with himself thus:
“Something is wrong with my business. The Sales Increase for last year was only 120 percent. It should have been 850 percent. The fault lies with my Sales Manager.”
“True, he is a good slob, but he is not good enough. My Salesmen all like him and plug hard on his account, to say nothing of their own; but they don’t plug hard enough.”
“What I need is a Sales Chief who is not stocked up with the dry-bones of Salesmanship—someone who comes from the outside and brings a fresh, crisp point of view—someone who knows nothing at all about the Selling Game. That’s the stunt these days! My present man is in a rut. Raus!”
The morning following this sparkling synthesis, Comrade President called in the pre-damned S. M. and tied a campbell soup can to his Promising Career and sent him clattering up Main Street.